In this product marketing role, you will be responsible for creating the product promise, managing the product offer, and communicating the product propositions that differentiate our product .
You will lead every aspect of the product journey – from market analysis, proposition development, market positioning, naming, pricing, understanding the competitive landscape and external communications. The goal is to create a market-winning product for resellers.
Responsibilities
- Create, manage and communicate the propositions for resellers, showing why our products help them win in the market. Resellers are primarily telcos – mobile operators, broadband providers, PayTV – and increasingly banks and retailers.
- Work with product management, sales and marketing colleagues, to ensure alignment across the business to the product promise in the market.
- Develop industry know-how, with competitive and customer landscapes, to shape our winning products and marketing programs.
- Drive product strategy and product roadmaps, capturing insights from market data and first hand from customers.
- Develop product marketing assets and narratives for sales including positioning, pricing, messaging, pitch decks, demonstrations, training and general sales enablement.
- Contribute to product marketing campaigns (with the broader Marketing team) by supporting creatives and channel strategy to showcase our product values to prospects, partners, and customers.
- Be a spokesperson for your products in front of customers and prospects, media and analysts, investors and partners.
Essentials
- Technology, Internet, and SaaS-savvy. You have a strong interest in the subscriptions markets in which we operate, you will develop deep knowledge of those market dynamics, you can become a product champion and leader.
- The ability to develop product propositions, to experiment in the market and refine your propositions, ensuring we extend our market leadership.
- You are an influencer, capable of engaging a wide spectrum of people in the business and partners externally to enable you to be successful.
- 7+ years product marketing experience, including launching new products and building foundational assets, such as defining the proposition, market positioning, messaging , and sales collateral.
- Experience with sales enablement, including creating assets and training materials, making sales successful with your products.
- Must be a self-starter capable of applying your own experience and curiosity to deliver on job role, and must embrace a collaborative, transparent and team based working environment
- Degree level education or equivalent practical experience.
- High energy and self-motivated personality that is fuelled by success and opportunity.
- This is an incredibly busy role – you will need unlimited energy, a sharp intellect, strong communication skills and the ability to persuade customers, colleagues and the market at large to follow your lead.
Desirables
- Knowledge of subscription landscape and of SaaS platform propositions.
- Experience of working in or selling to mobile operators.
- Experience working in global markets, especially USA, Europe, Asia.
- Excellent project and time management skills, especially the ability to stay organized and prioritize across many activities in a fast-changing environment.
- Ability to collaborate with a wide range of stakeholders from many teams, time zones, and functions.
- Self-starter, comfortable with ambiguity, and ability to think strategically while paying careful attention to details.
- Thought leader with excellent written and verbal communication skills.
- Creative thinker able to drive innovation across your product and its marketing direction.
Pay: £85,000.00-£140,000.00 per year
Work Location: In person
