About Land Digital
Land is a Sunderland-based technology company delivering product-led digital platforms for transport, mobility, and the built environment. We build software for high-volume, transaction-critical environments - helping operators modernise infrastructure, improve revenue assurance, and run with confidence.
Our platform suite includes Gateway (barrierless ANPR parking and forecourt drop off, live at UK airports), Passage (open-road tolling), and Zone (congestion and cordon charging for local authorities), underpinned by Land Intelligence, our AI layer for predictive monitoring, reporting, and customer support.
The Opportunity
Gateway is already live - our first airport deployment is up and running. The job now is to turn that proof point into a repeatable sales motion: a genuine pipeline of new Gateway deployments, closed and delivered, starting with airports. Barrierless, pay-on-exit ANPR parking is a capital-light, modern alternative to legacy barrier-based infrastructure, and airport operators are actively looking for it.
The Role - Year One
This is a player-coach role: you own the UK Gateway pipeline personally - from first contact through to signed contract - while shaping how Land sells as it scales. Airports are the clear priority for year one. You'll work directly with the Managing Director, with a clear mandate and the autonomy to run your own pipeline.
- Lead direct commercial outreach to UK airport operators, building and prioritising a qualified target list
- Own the full sales cycle: prospecting, pitching, commercial negotiation, and close
- Build and maintain a qualified, well-managed sales pipeline
- Represent Gateway's commercial case: capital-light infrastructure, revenue assurance, and readiness for autonomous/fleet operations
- Feed market intelligence back into product and pricing
- Lay the groundwork to create a wider commercial team as deployment volume grows
About You
- Track record of B2B sales or business development in aviation, transport, parking, infrastructure, or a comparable capital-intensive, contract-led sector
- Able to open senior relationships cold, manage long B2B-style sales cycles, and create and hold momentum without a large sales support function behind you at the beginning.
- This is not a corporate sales environment - there is no SDR, bid, marketing, or pre-sales team to lean on initially. You'll do the prospecting, the pitch, and the close yourself
- Comfortable building structure as well as selling into it
- Commercially sharp - you think in ROI, trade-offs, and options, not just activity
- Self-directed: this is a senior, high-autonomy role in a small team - you won't be managed closely, and you shouldn't need to be
- Based within reach of Sunderland or willing to travel regularly, with flexibility for UK-wide site visits
Future Opportunity
Beyond year one, there's real room to grow. The same barrierless, pay-on-exit model applies to other high-footfall sites - stations, hospitals, retail, and more. There's also scope to grow into Land's other platforms, and into international markets, as the commercial function scales. None of this is an immediate responsibility - it's the direction the role can grow in as you build out the airport pipeline.
Renumeration Package
Base salary
£65,000 – £75,000, depending on experience and track record
Commission - OTE £100,000 - £125,000
Standard Benefits
Company Pension, 25 days holiday plus bank holidays and your birthday Mac book, Mobile Phone.
How to Apply
Send a CV and a short note on relevant deployments or contracts you've closed to [email protected]. No agencies, please.
Pay: £65,000.00-£75,000.00 per year
Experience:
- B2B sales: 5 years (preferred)
Work authorisation:
- United Kingdom (required)
Willingness to travel:
Work Location: Hybrid remote in Sunderland SR1 1TX
