UK Marketing Campaign Manager - 12-month FTC
We are easyJet – a FTSE listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.
We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
What makes us easyJet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.
READ ON IF YOU
Have significant experience in customer marketing, CRM, brand or agency-side marketing environments.
Enjoy turning customer insights and data into impactful marketing activity.
Thrive in a fast-paced environment where priorities can evolve quickly.
Love collaborating with a wide range of stakeholders to deliver great customer experiences.
Are passionate about creating engaging campaigns that drive customer value and business performance.
THE TEAM
Our UK & holidays marketing team is responsible for shaping and delivering the combined flights and holidays marketing strategy across the UK market. Working across owned, earned and paid channels, the team brings together commercial objectives, brand ambition and customer insight to create impactful campaigns that drive growth.
You'll work closely with colleagues across CRM, PR, E-commerce, Social, Performance Marketing, Partnerships and Holidays, helping to deliver coordinated customer journeys and outstanding marketing activity.
THE ROLE
As UK Marketing Campaign Manager, you'll lead the strategy and planning of our owned marketing channels, with a focus on Email (CRM) and App Push communications. You'll play a key role in maximising customer value, driving product cross-sell opportunities and ensuring our marketing activity is connected, insight-led and customer focused.
Working across multiple teams, you'll develop integrated channel plans, build strong stakeholder relationships and use customer data and performance insights to continuously improve campaign effectiveness.
Key responsibilities include:
Leading the owned channel strategy for Email (CRM) and App Push communications.
Creating integrated activity plans aligned with wider marketing and commercial objectives.
Managing relationships with key delivery partners across CRM, product and web merchandising teams.
Acting as the main point of contact for Customer Data and Analytics teams to unlock value from customer insights.
Developing monthly owned channel plans that balance commercial priorities, customer value and marketing activity.
Establishing testing roadmaps to optimise performance and improve channel effectiveness.
Overseeing content planning to ensure a consistent, engaging and brand-aligned customer experience.
Monitoring and reporting campaign performance, using insights to inform future activity and share recommendations.
Driving collaboration and sharing best practice across easyJet markets.
Requirements of the Role
WHAT WE'RE LOOKING FOR
A minimum of five years' experience in marketing, customer marketing, CRM, brand or agency environments.
Strong stakeholder management skills with experience working across matrix organisations and multiple teams.
Excellent analytical capabilities with the ability to interpret complex data and translate findings into action.
Strong creative judgement and an eye for consistency across customer communications and marketing channels.
A proactive approach with a focus on ownership, delivery and continuous improvement.
The ability to build effective relationships and influence a variety of stakeholders.
Confidence working in a dynamic environment and embracing change as an opportunity.
Excellent organisation skills and exceptional attention to detail.
Resilience, adaptability and the ability to manage competing priorities.
WHAT YOU'LL GET IN RETURN
Up to 20% maximum bonus
PMI
7% pension contributions
Excellent staff travel benefits
25 days of annual leave + bank holidays
Annual credit towards an easyJet holiday
Various flexible benefits and extras
PRACTICALITIES
This is a full-time position. We support hybrid working and spend time together as a team in our Luton HQ office and London.
REASONABLE ADJUSTMENTS
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at [email protected]. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.
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