Company Background
The Barcode Warehouse, is the UK’s leading specialist provider of barcode technology, RFID, labelling and enterprise mobility solutions in the UK. The business is currently embarking on the company’s biggest and most significant transformation. Already an incredibly successful company, The Barcode Warehouse is now raising the bar and firmly establishing itself as the leading technology and software solutions provider across many sectors through significant investment in systems, infrastructure, people and a brand new purpose-built Innovation and Customer Experience centre.
With a clear vision, significant investment and plans to grow product categories, services, solutions and expand firmly into new markets – there has never been a better time to be an Business Development Executive at The Barcode Warehouse.
The opportunities to get stuck into projects, new initiatives, and make a real impact are endless. Supported by a hands-on, proactive senior leadership team and surrounded by a friendly and helpful culture; the right person could have a long and rewarding career at The Barcode Warehouse.
If you are highly self-motivated, talented and up for the challenge of growing an already well-established business you’ll be a welcome addition to the team!
Job Overview
The Business Development Executive plays a key role in driving revenue growth by identifying, developing, and qualifying new business opportunities across both existing and prospective customers. Working in partnership with the wider Sales and Marketing teams, the role combines proactive outbound business development with the effective management of inbound enquiries, marketing-generated leads and CRM opportunities.
You will be responsible for building and managing your own pipeline while also supporting Enterprise Account Managers to accelerate and strengthen theirs. Leveraging industry-leading sales tools, marketing automation platforms, customer insight data and our state-of-the-art Innovation Centre, you will engage customers throughout their buying journey, helping to uncover business challenges and position The Barcode Warehouse's technology, software and services solutions as the answer.
This is an exciting opportunity for a commercially driven individual who enjoys generating opportunities, building relationships, creating demand and contributing directly to business growth.
Key Responsibilities
- Manage outbound prospecting activities to generate Sales Qualified Leads (SQLs), leveraging TBW Sales Plays and targeted account engagement strategies to position TBW's technology, software and managed service solutions.
- Conduct research into designated target accounts, identifying key stakeholders, decision-makers, business challenges and commercial opportunities.
- Build and maintain a pipeline of prospective customers and opportunities, using HubSpot to manage activity, track progression and maintain accurate customer data.
- Engage and qualify Marketing Qualified Leads (MQLs) and inbound enquiries, ensuring a continuous flow of qualified opportunities into the sales pipeline.
- Execute targeted Account-Based Development (ABD) activities across strategic accounts in collaboration with the Enterprise Sales and Marketing teams.
- Generate new opportunities within prospective, existing, dormant and lapsed customer accounts.
- Work closely with the Enterprise Account Team to align on prospecting strategies, target accounts and opportunity development plans, ensuring seamless handover of qualified opportunities.
- Leverage HubSpot, LinkedIn Sales Navigator, sales intelligence tools and market insight data to inform prospecting activity and maximise engagement levels.
- Arrange and secure discovery meetings, executive briefings, Innovation Centre visits, workshops, demonstrations and technology showcase sessions for the Enterprise Sales team.
- Identify customer business challenges, strategic initiatives and technology requirements, positioning relevant TBW solutions and services where appropriate.
- Maintain accurate and timely records of all prospecting activities, customer interactions and opportunity progression within HubSpot.
- Utilise automation, sales engagement and digital communication tools to improve productivity, effectiveness and conversion rates.
- Work collaboratively with Enterprise Sales, Marketing, Internal Sales and vendor partners to maximise customer acquisition and pipeline creation.
- Share best practices, market intelligence and successful approaches with colleagues, contributing to a high-performance and collaborative sales environment.
Key measures of success:
- Sales Qualified Opportunities (SQOs) generated.
- Qualified customer meetings secured.
- Pipeline value created.
- Strategic target accounts penetrated.
- Marketing Qualified Lead (MQL) conversion rate.
- SQL acceptance rate by Enterprise Sales.
- Opportunity progression rate.
- Dormant account reactivation and opportunity creation.
- Innovation Centre visits, executive briefings and workshops secured.
- HubSpot CRM data quality and activity compliance.
Experience
Considerations for this role will be for candidates that have had at least 1 years’ experience in a similar Business Development/ Sales Development Roles.
Salary for this role starts at £29,000 per annum, dependent on experience, plus an attractive commission package linked to the achievement of sales development and opportunity generation targets.
This role is an office based role with the option to WFH 1 day per week after probation.
Employee Benefits
- Paid day off for your birthday
- Buy additional holidays scheme
- Additional holidays for length of service
- Employee Assistance Programme
- Company Sick Pay
- Paid day off to Volunteer
- Staff Events
- Employee Wellbeing Budget
- Onsite Gym
- Subsidised Coffee Shop
Pay: From £29,000.00 per year
Ability to commute/relocate:
- Newark-on-Trent NG24 2EG: reliably commute or plan to relocate before starting work (required)
Experience:
- Business development: 1 year (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
