Content Lead
Salary up to £38,000
Location
Manchester
Purpose
Reporting to the PR, Content & Social Manager, you'll not only be writing compelling content, but taking the initiative to drive excellent thought leadership content that engages a global audience and generates quality leads.
Working closely with the marketing, R&D and sales team, amongst a team of top tier marketers, you'll be responsible for strategizing and implementing industry-leading content to present BrightHR as a thought leader in the HR, Health & Safety and Payroll space globally.
You will be managing a talented and driven copywriter.
Hours of work
Monday – Friday 9am – 5:30pm
Day-to-day responsibilities include but are not limited to the below:
Ideate, write and edit content of all lengths across digital marketing channels - e.g. whitepaper, infographic, product feature copy, email, video script, website copy, newsletter, paid ads, webinar promotion copy
Occasionally ideate, write and edit content for offline channels, such as event flyers, printed advertorials etc
Create and manage the monthly content calendar to align with the wider marketing calendar and business objectives
Work with SEO team to ensure content is following industry best practices
Plan and write content relevant for partners
Create email and social copy templates for sales and service teams
Working with our customers to create advocacy content, such as customer stories
Partner with in-house subject matter experts to develop content in a variety of formats - from blog posts and emails to infographics, videos, and more
Work with the wider marketing team to gain commercial insights into channel performance and impacts of content contributing e.g. testing variation of subject lines and paid social copy to improve conversion
Consistently stay on top of content marketing trends and competitor content - bring new ideas to explore and test
Write and edit content for internal communications such as sales toolkit, internal awareness day emails etc.
Key requirements Required skills and experience
Minimum 4 years in a Content Marketing role where you have written and edited both short-form and long-form content
Excellent time management and organisational skills
Strong project management skills and attention to detail
Background in B2B/ SaaS or HR/ employment law space is preferred
People management experience – ideally managed junior content execs/ copywriters
Good understanding of compelling content and FAB messaging with a commercial angle and goal in mind
Ability to multi-task and prioritise projects in a dynamic, fast-paced environment
Collaborative team player with great interpersonal skills and the ability to work cross-functionally
Hungry to learn and adapt to market changes to be a better content marketer every day
BrightHR Benefits
Enhanced holidays – 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service (22 Days for Field Sales)
Private health care cover after 5 years’ service
New business referral scheme
Access to Health Shield
Access to the EAP service
Refer a friend scheme
Paid birthday leave
Pension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ service
Group life insurance
Eye care contribution
Free fruit (office-based staff)
Travel Season Ticket loan scheme
Milestone recognition
Discounted products – Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home Improvements
Pace health Club (situated in the park Inn) discounted gym membership and spa treatments
Park Inn 20% food and drink discount
New Century 20% food and drink discount
Revolution De Cuba 20% food and drink discount
Cycle 2 Work scheme* after probationary period
On site Gym
Bright Exchange perks
Values & Behaviours
Living the company values of We care, We take action, we innovate, we inform, and we do the right thing
We lead by example and recognise those living our values
We drive the narrative by inspiring and engaging our team
We collaborate with rigor and embrace diversity of thought
We deliver with a united voice
We take ownership by staying close to team performance by Super Coaching and Walking the Walk
We keep our approach simple and stick to the playbook to deliver on promise
We think critically and commercially, assess the situation before jumping to the solution
We are BrightHR; the only software powered by HR, health & safety, and legal experts. Everything you need to simply manage your staff, all in one place, PLUS free tools to set your business apart.
We are on a mission to transform people management for businesses. We’ve been making life easier for employers since 2015 with our range of innovative software, are providing HR, H&S, and business support to over 95,000 businesses globally.
We are a people business. The market moves quickly and so do we. We put the customer first, working hard and always looking ahead, purposefully innovating to ensure peace of mind.
BrightHR is an Equal Opportunity and Disability Confident Employer, committed to diversity and inclusion without regard to protected characteristics
