The base salary for this position is £68,00 - £76,000 per year with a total compensation package ranging from £85,119 - £93,369. The base salary and total compensation offered may vary depending on location, job-related knowledge, skills, and experience. This role is eligible for annual equity grants subject to Board approval and company performance. Typical grant ranges vary by level and may significantly impact total compensation. For this position, equity could range from £17,119 to £17369 subject to final approval by the company’s Board of Directors. Equity awards are not guaranteed, and the value of any equity award at the time of grant may fluctuate based on the company’s stock price and the grant date valuation.
This position is a hybrid in-office role that works out of our London location (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position
Wayfair is looking for a Media and Marketing Operations Lead to help drive the next phase of growth for our EU marketing organization.
This is a high-impact role for a strong operator who combines analytical rigor, commercial judgment, and hands-on leadership. You will own the operational and analytical engine behind a significant portion of Wayfair’s upper-funnel media investment, with responsibility for planning, forecasting, reporting, measurement, agency management, and investment stewardship across channels including TV, VOD / online video, Audio, OOH, partnerships, and broader media activity.
You will play a central role in shaping the UK narrative around media investment—defining how channels perform (individually and collectively), determining their incrementality, and identifying opportunities to optimize for efficiency/ROI and future investment. You will partner closely with Finance, Brand, CRM, Promotions, and media agencies, and work side by side with the Head of Creative and Production Operations to ensure Wayfair’s media plans and creative delivery are tightly connected.
This role is ideal for someone who brings structure to complexity, can make sound decisions with incomplete information, and knows how to translate data, budgets, and measurement into practical action to deliver growth. It is also a strong fit for someone excited by building a more AI-enabled future for marketing operations, reporting, and planning.
What You’ll Do:
Lead and develop an analyst, creating a high-accountability, high-autonomy culture with clear priorities, strong coaching, and a high quality bar
Own media budget planning across key upper-funnel channels including TV, VOD / online video, Audio, OOH, partnerships, and selected media activity - with full ownership of indirect media / insights spend governance.
Partner with Finance on forecasting and planning processes, ensuring strong budget discipline, accurate planning, clear assumptions, and timely visibility into risks and trade-offs
Build new marketing performance dashboards and reporting, to help senior stakeholders understand media effectiveness, efficiency, reach, attribution, and areas of opportunity
Own investment tracking, performance reporting, and ROI / incrementality readouts for your channels, while helping build the broader UK strategy for total media investment and mix
Lead MMM, GeoMMM, attribution, and measurement inputs for your channels, and translate findings into planning processes, optimization opportunities, and clear investment recommendations
Own media agency relationships from an operational and commercial perspective, including ways of working, follow-through, reporting quality, and investment discipline
Act as the operational bridge between media planning and creative delivery, ensuring creative requirements for media channels are identified early, scoped clearly, and aligned with the Head of Creative and Production Operations
Strengthen cross-channel planning across Brand, CRM, Promotions, Finance, and other stakeholders so media decisions are better integrated and amplification opportunities are surfaced earlier
Improve the systems, tooling, and reporting infrastructure behind the team, including workflow platforms such as Monday.com / Jira and more automated reporting and planning solutions
Champion AI-enabled automation across reporting, forecasting, insight generation, and operational efficiency
Anticipate second-order impacts, identify risks early, and keep the team and stakeholder group aligned through fast-moving priorities and market shifts
Champion transformative business practice - building and landing new processes / tools across teams
What You’ll Need:
Proven people management experience, including coaching and developing junior analytical or operational talent, while maintaining hands-on excellence.
Strong experience in media operations, marketing operations, investment planning, media strategy support, or a similar analytical marketing leadership role.
Experience owning or heavily influencing budgets, forecasting, reporting, and investment decision-making across paid media or upper-funnel channels.
Strong analytical skills and commercial judgment, with the ability to turn data into clear recommendations and practical action.
Experience with MMM, incrementality, attribution, media measurement, or comparable channel evaluation frameworks.
Experience managing agency relationships and holding partners to a high bar on reporting, execution, and commercial rigor.
Strong understanding of UK and Ireland media channels.
Comfort working in a fast-paced environment with frequent change, competing priorities, and evolving business needs.
A calm, steady leadership style, with the ability to bring structure to complexity and make sound decisions with incomplete information.
Ideally, a mix of in-house / brand-side and agency experience.
Experience in retail, ecommerce, home, or other high-volume consumer categories is a plus.
Experience building AI-enabled workflows for reporting, planning, insight generation, or operational efficiency is a plus.
Experience contributing to broader media narrative-setting or investment storytelling for senior leadership is a plus.
Experience operating in a high-growth or highly iterative marketing environment is a plus.
What success looks like in this role:
- Strong media investment planning across key upper-funnel channels
- Tight reporting and performance visibility for both channel-level and aggregate media investment
- A clear and trusted ROI and incrementality framework for media decisions
- Strong forecasting and budget control in partnership with Finance
- Integration between media planning and creative delivery
- A scalable operating rhythm as Wayfair continues to grow and evolve
How this role partners
This role will work in close partnership with the Head of Creative and Production Operations, the Heads of Brand and Insights, our Performance channel leads and the business leadership.
- This role owns: media investment planning, forecasting partnership, reporting, ROI / incrementality, MMM / GeoMMM inputs, agency management, media channel operations, and the broader narrative on how media investments are working together
- The Head of Creative and Production Operations owns: creative intake, production planning, creative workflow, asset delivery, and broader production operations
- Together, the two roles ensure: Wayfair’s EU marketing plans are well-funded, well-measured, well-produced, and delivered with strong coordination between exposure and execution
Benefits & Perks:
Full health benefits available (Medical, Dental, Vision) for eligible employees.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Life Insurance (at no cost to employee).
Company matched Pension Plan.
Tuition Reimbursement.
Personalized financial planning through LearnLux.
Wayfair Employee Discount.
Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Exclusive access to thousands of perks & discounts through BenefitHub.
“Cycle to Work” Commuter Benefits.
Gym/Fitness Discounts
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].
