Overview:
We are currently recruiting for two Marketing Executive opportunities within the Live Events team:
-
One permanent, full-time opportunity
- One 6-month fixed-term, full-time opportunity
ABOUT THE JOB
Working within Haymarket (Live Events)
Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands. Bringing together professional communities through high-quality live experiences, the team plays a key role in strengthening audience engagement, supporting commercial growth and enhancing the reputation of Haymarket's brands.
Working as part of the wider marketing function, the Marketing Executive supports the planning and delivery of integrated marketing campaigns that drive audience engagement, registrations and award entries across Campaign, PR Week, Third Sector, Windpower, Planning and more. The role works closely with Marketing Managers and cross-functional teams, including Events, Commercial, Editorial and Brand teams, to deliver effective marketing activity that contributes to the success of Haymarket's live events portfolio.
The Role
The Marketing Executive supports the planning and delivery of integrated marketing campaigns across Haymarket's Live Events portfolio. Working closely with the Marketing Manager and wider marketing team, the role is responsible for delivering engaging multi-channel campaigns that drive audience engagement, delegate registrations and award entries.
This role contributes to the success of the Live Events business by producing high-quality marketing activity, supporting campaign performance and collaborating with a range of internal and external stakeholders to deliver exceptional customer experiences.
As with all event-focused roles, occasional evening attendance will be required to support the delivery of live events.
Responsibilities:
Key Responsibilities
Support the planning and delivery of integrated multi-channel marketing campaigns across conferences, awards and forums.
Write, proofread and coordinate marketing content across email, social media, websites, digital advertising and other promotional channels.
Build, execute and monitor email marketing campaigns, including campaign reporting and post-event analysis.
Manage social media activity across relevant platforms to maximise audience engagement and campaign performance.
Assist in the delivery of marketing campaigns for high-profile live events, ensuring activity is delivered on time and to a high standard.
Analyse audience data and campaign performance to identify opportunities for continuous improvement.
Maintain and utilise customer marketing databases to support effective campaign targeting.
Support the creation and maintenance of event websites and landing pages, ensuring content remains accurate and engaging.
Build effective working relationships with internal stakeholders, including Editorial, Commercial, Design, Data and Production teams, as well as external agencies and suppliers.
Provide administrative and operational support to ensure the successful delivery of the Live Events portfolio.
Attend live events as required, including occasional evening attendance.
Key Relationships
Builds and maintains effective working relationships with the wider Live Events Marketing team, cross-functional stakeholders and external agencies to support the successful delivery of integrated marketing campaigns.
Skills / Experience / Knowledge / Minimum Criteria:
Knowledge, Skills & Experience
Knowledge
Knowledge of marketing principles and campaign delivery.
Understanding of digital marketing channels including email and social media.
Awareness of customer data, audience segmentation and campaign reporting.
Understanding of content management systems and website maintenance.
Knowledge of the B2B media, publishing or events industry is desirable.
Skills
Excellent written and verbal communication skills.
Strong organisational and planning skills with the ability to manage multiple priorities.
High attention to detail and commitment to producing accurate work.
Strong time management skills and ability to meet deadlines in a fast-paced environment.
Creative copywriting skills across a range of marketing channels.
Ability to analyse campaign performance and identify opportunities for improvement.
Strong collaboration and relationship-building skills.
Good problem-solving skills and ability to use initiative.
Proficiency in Microsoft Office applications.
Experience
Some experience supporting marketing campaigns through employment, internships or work placements.
Confident in creating marketing content across a range of digital channels.
Experience working collaboratively within a team environment.
Demonstrates the ability to manage multiple priorities and meet competing deadlines.
Familiarity with marketing platforms, CRM systems or content management systems is desirable.
About You
What Success Looks Like
How will success in this role typically be measured?
Delivery of high-quality marketing campaigns within agreed deadlines.
Accuracy and effectiveness of marketing communications.
Strong audience engagement and campaign performance.
Effective collaboration with internal and external stakeholders.
Timely delivery of event marketing activity.
Continuous improvement through campaign analysis and reporting.
Positive contribution to the successful delivery of Haymarket's Live Events portfolio.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
Our Company benefits:
25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
Generous contributory pension scheme
Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
