Content Analyst
At Obvlo, we want to unlock local knowledge on a global scale. Our AI Content Engine builds and maintains destination content on our customers' own websites and apps, structured so search engines and AI answer engines can find it and cite it. We work with hotels, hotel groups, tour operators, attractions and destination organisations - from independents through to some of the biggest names in travel.
We're a small, ambitious team based in Edinburgh, and we've been building AI into our product since well before it was the obvious thing to do. We move quickly and care about doing things well, and we're looking for people who want the same.
The role
Search is moving from a page of links to a single AI-generated answer, and travel brands are coming to us to make sure they appear in it. Demand has grown quickly as a result, from single hotels through to enterprise partners rolling us out globally, and we're expanding the team to keep pace with it.
This is a hybrid content and product role. You'll produce and quality assure the destination content our customers publish, and use the performance data behind it to work out what's working and what needs to change. Where the answer is a change to the product, you'll work with our Product Manager to turn that into a clear brief for our development team, and see it through.
The role will suit someone creative who enjoys shaping content day-to-day, and who's happy to get hands-on with data and product tasks along the way. Full training is given on our platform and content engine.
What you'll do
- Content strategy and build: support the content strategy for new customers, building the destination guides and content pages once it's signed off, configuring branding, tone of voice and layout.
- Content health: own the ongoing health of live content - a regular review cycle so it stays accurate, current and on-brand.
- Quality assurance: own QA across all content before approval - house style, tone of voice, structure, consistency and factual accuracy.
- Performance analysis: get hands-on with how content performs across search rankings, AI citations, traffic and engagement, and learn to use that to improve what we produce.
- Product requirements: identify where the platform or templates are holding performance back, and work with our Product Manager to turn it into a clear brief for our development team.
- Feature QA: QA new platform features and templates before they go live, and confirm fixes have worked.
- Customer sign-off: prepare sample content for customer sign-off and implement feedback accurately and to the deadline.
- Company content: support building our product content, whether that’s LinkedIn posts, video or other creative channels.
- Flexibility: reprioritise as customer and commercial needs change, and support the wider team as we grow.
What we're looking for
- Strong content instinct: excellent written English and a good eye for tone and structure - you'll be generating and refining content with our AI content engine.
- Genuinely curious about travel: a real interest in travel, food, drink and culture - the best destination content comes from people who want to know how others discover a place. SEO or AI search familiarity is a bonus, not a requirement.
- Proactive and ahead of trends: you'll keep an eye on what's shifting in travel and how AI is changing the way people discover and book destinations, using that awareness to shape content that stays ahead of the curve.
- Has taste: you can tell the difference between content that's technically correct and content that's good, and explain why. We'd love to know about your favourite content.
- Some relevant experience: content, editorial, copywriting, marketing or similar - including straight from university.
- Comfortable with AI tools: happy using AI as part of your daily workflow to generate and refine content.
- Keen to learn from data: you don't need deep analytics experience, but you're curious about using performance data to guide better content decisions.
- Detail-obsessed: a rigorous eye for detail and a genuine appetite for QA work.
- Happy solving problems with the team: you'll work alongside our Product Manager to turn a problem into something actionable - no dev experience needed.
- Customer-confident, or getting there: you'll end up on calls walking through content and taking feedback.
- Good under pace: able to manage several things in parallel and change direction without losing quality.
- Hands-on: willing to get involved outside your job description. In a business our size, everyone does.
What you can expect
- Work alongside a high-calibre founding team with deep experience in travel and technology.
- Help power the content engine of some of the biggest travel businesses in the world.
- A fast-paced, high-growth environment with the opportunity to shape how the business operates.
- Be part of a mission-driven company at the cutting edge of travel technology.
- Competitive salary.
- Bike to work scheme.
- 28 days annual leave plus 4 bank holidays.
- Hybrid working, based in the Travel Tech Scotland wing at Edinburgh Futures Institute, with a minimum of 2 days a week in the office.
How to apply
Send us your CV and a short note on why this role and why Obvlo. Beyond that, surprise us - show us something that says more about you than a CV can. What that looks like is up to you.
Send to
Deadline 12pm 28th August 2026
Pay: From £26,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Work from home
Work Location: In person
