Sales-Focused General Manager
UCR Consultants – Leicester
Senior Leadership | Full-time | Permanent
About the role
UCR Consultants is a privately owned, growing energy consultancy with an established internal sales operation and a network of 70+ sub-broker partners.
We are looking for an ambitious, commercially driven General Manager to take a central role in the next stage of our growth.
This is not a traditional hands-off management position. We are looking for someone who can combine strong sales leadership, operational discipline and commercial thinking to turn our growth plans into consistent, profitable performance.
Reporting directly to the Managing Director and Owner, you will have significant influence across sales, operations, people, technology and our external partner network.
What you'll be doing
You'll take ownership of the day-to-day commercial performance of the business, working closely with the senior leadership team to deliver ambitious revenue and site targets while protecting profitability and service quality.
Your responsibilities will include:
- Leading the delivery of UCR's sales and commercial plan across internal sales and partner-led channels.
- Setting clear targets, expectations and performance standards across the sales operation.
- Leading sales performance reviews, pipeline management, forecasting and coaching.
- Improving conversion, productivity, average deal value and overall sales performance.
- Supporting and developing our network of 70+ sub-broker partners.
- Identifying opportunities to increase partner engagement, placed volume, retention and share of wallet.
- Reviewing and improving processes across the full sales journey, from lead generation through to submission, fulfilment and reporting.
- Driving CRM best practice and ensuring accurate, useful management information.
- Using data, forecasting and performance insight to identify risks and opportunities and take decisive action.
- Leading and developing managers and teams, creating a high-performance culture with clear accountability.
- Supporting recruitment, onboarding, development, performance management and succession planning.
- Working closely with the Managing Director and Owner on business planning, strategy and execution.
- Representing UCR professionally with suppliers, partners and other external stakeholders.
What we're looking for
We're looking for someone who is commercially sharp, energetic and comfortable operating in a fast-paced, owner-led SME.
You will ideally have:
- A strong track record of leading sales-led performance within an ambitious SME, scale-up or similar commercial environment.
- Experience within energy, energy brokerage, utilities, financial services, intermediary businesses or high-volume B2B sales.
- A proven ability to deliver revenue and volume growth while maintaining margin, profitability and productivity.
- Experience managing managers and multi-disciplinary teams.
- Strong commercial understanding of sales activity, conversion, margin, productivity and cost.
- Experience with business planning, forecasting, KPIs and management information.
- Strong CRM knowledge and an understanding of effective sales processes. Salesforce experience would be highly desirable.
- A good understanding of core HR processes and people management.
- Experience working with external partners, intermediaries or channel relationships.
This role would suit someone who:
- Is commercially driven and motivated by delivering results.
- Is an inspirational and confident leader who can bring people with them.
- Is hands-on and happy getting into the detail when required.
- Is data-led and decisive, using evidence to make clear decisions.
- Enjoys building processes, improving performance and raising standards.
- Is confident using technology and CRM systems to drive productivity.
- Can challenge people constructively while building strong relationships.
- Understands the importance of customer and partner experience.
- Thrives in an entrepreneurial, owner-led environment where things move quickly.
Your first 12 months
The successful candidate will have a clear mandate to help UCR build a stronger, more predictable operating model for growth.
Key priorities will include:
- Aligning the leadership team around a clear commercial plan and consistent KPIs.
- Strengthening sales cadence, forecasting, CRM discipline and accountability.
- Identifying and removing barriers to conversion, placement speed and partner experience.
- Developing a more structured approach to managing and growing the sub-broker network.
- Building a capable and motivated management team that can support continued growth.
Why join UCR Consultants?
This is a genuine opportunity to join a growing business at an important stage of its development and have a significant influence on how the company grows.
You'll work directly with the Managing Director and Owner and will have the opportunity to shape sales performance, operations, people, processes and commercial strategy.
We're looking for someone who wants to make a real difference rather than simply manage an existing operation.
If you're an experienced sales leader or General Manager who is commercially hungry, hands-on and ready for your next challenge, we'd love to hear from you.
Pay: £65,000.00-£75,000.00 per year
Benefits:
Work Location: In person
