THE BRAND
At F1® Arcade, we’ve completely revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1® Arcade venues provide an immersive, state-of-the-art F1® racing simulation experience, gamified for a mass audience, with ‘best in class’ hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane…
The Digital Marketing Executive will support the Digital Marketing team in delivering high-performing digital campaigns that drive awareness, bookings and guest engagement across multiple channels.
This is an exciting opportunity for someone looking to build a career in digital marketing within a fast-paced entertainment, hospitality or consumer brand. You'll gain hands-on experience across paid media, CRM, website management, reporting and digital campaign execution while working closely with Brand, Social, Creative and Operations teams.
This is a 12 month contract role.
Key Responsibilities
Digital Campaign Management
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Support the planning and execution of digital marketing campaigns across paid media, CRM, website and organic channels.
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Assist with campaign set-up, scheduling and quality assurance across multiple platforms.
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Coordinate campaign assets and ensure activity is delivered on time and aligned with brand guidelines.
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Support digital marketing activity around Formula 1 race weekends, seasonal campaigns, venue launches and promotional events.
Website & Digital Experience
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Assist with website content updates, landing pages and promotional messaging.
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Ensure digital content is accurate, up to date and optimised for the best customer experience.
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Support website testing and identify opportunities to improve conversion and user journeys.
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Work with internal teams and external agencies to maintain website performance.
CRM & Email Marketing
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Support the delivery of email marketing campaigns using our CRM platform.
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Assist with audience segmentation, campaign scheduling and email testing.
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Help maintain CRM data quality and contribute ideas to improve guest engagement and retention.
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Monitor campaign performance and provide insights for optimisation.
Performance Marketing & Reporting
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Support paid media campaigns across channels including Meta, Google and other digital platforms.
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Monitor campaign performance and assist with optimisation recommendations.
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Produce regular reports on website traffic, campaign performance and digital KPIs using Google Analytics and other reporting tools.
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Conduct competitor analysis and market research to identify opportunities and emerging trends.
Social & Digital Content
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Collaborate with the Social and Creative teams to ensure digital campaigns are supported with engaging content.
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Coordinate digital assets for paid campaigns, website and email communications.
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Support influencer and content creator activity where required.
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Identify digital content opportunities based on trends, guest insights and campaign objectives.
Administration & Team Support
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Maintain campaign calendars, project trackers and marketing documentation.
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Support invoice processing, budget tracking and agency administration.
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Assist with digital marketing projects and provide general support across the wider marketing team.
Skills & Experience
Essential
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Passion for digital marketing, entertainment, hospitality or sport.
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Strong organisational skills with excellent attention to detail.
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Good understanding of digital marketing channels, including social media, email and websites.
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Analytical mindset with an interest in marketing performance and data.
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Strong communication and project management skills.
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Comfortable managing multiple priorities in a fast-paced environment.
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Proficient in Microsoft Excel and PowerPoint.
Desirable
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Marketing, Business or related degree.
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Previous experience through an internship, placement year or marketing role.
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Experience using Google Analytics (GA4), Meta Business Suite or Google Ads.
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Familiarity with CRM or email marketing platforms.
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Experience using Canva or Adobe Creative Suite.
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Interest in Formula 1, entertainment or hospitality brands.
What We're Looking For
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Curious and enthusiastic about digital marketing.
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Proactive with a willingness to learn new platforms and technologies.
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Commercially minded with a passion for driving measurable results.
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Collaborative and confident working across multiple teams.
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Highly organised with excellent attention to detail.
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Passionate about creating outstanding guest experiences.
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Interested in building a long-term career in digital marketing.
