Are you an engaging leader with the ability to influence senior stakeholders and manage and develop brand and marketing specialists? Would you like the opportunity to design and deliver marketing strategies and guide all aspects of brand marketing activity for the UK’s leading dementia support and research charity?
We are recruiting for a Head of Brand and Marketing to join us on a 12-month fixed term maternity cover contract. This is a home-based role working full-time, 35 hours per week, with regular travel required to our London office for team and stakeholder meetings and events.
The last few years have seen unprecedented growth in the public profile of dementia, driven in part by the growing size, impact and ambition of Alzheimer’s Society – the UK’s leading dementia support and research charity. Crucial to this next period is continued growth of public awareness, understanding and engagement regarding dementia, as well as growth of the Alzheimer’s Society brand.
As Head of Brand and Marketing, you will be instrumental in helping us deliver this growth. You will focus on managing and upskilling a team of marketing and creative specialists, providing strategic continuity and consistent support and acting as a role model to drive forward an inclusive, collaborative, high-performance culture.
Using your extensive experience in marketing and brand development you will help shape our brand strategy, and direct all aspects of our brand marketing activity. You will be responsible for designing and delivering marketing strategies and campaigns for a wide range of Society activity, including the promotion of our vital support services and resources, driving engagement with our campaigning and influencing work and growing our volunteer base.
In this role, you will work to build and maintain relationships with senior stakeholders across the organisation and a wide range of external partners and agencies. You will oversee our Brand Integration function to ensure consistency of visual identity and key messaging, and our Strategic Communications team to ensure coherence and coordination of paid, owned and earned media activity. Throughout, you will also collaborate with our in-house research and analysis teams to ensure your team’s work and impact is supported by exceptional audience insight and evaluation.
We have provisionally scheduled the first stage interviews for this role to take place via MS Teams on Wednesday 2nd September.
About you
Joining us, you’ll have experience of leading a successful marketing function, with responsibility for managing significant multi-million pound expenditure budgets, hitting highly-scrutinised targets and influencing at a senior, organisation-wide level. You’ll also have experience of overseeing or contributing to brand development and brand marketing strategies across multiple channels.
This role will require you to utilise your experience of managing impactful multi-channel marketing campaigns that drive awareness and emotional engagement. And you’ll be able to use audience insight and evaluation to create engaging marketing activities and meet a range of different audience needs.
Crucially, you’ll have experience of driving a high-performance culture, at a team and organisational level, with the ability to provide direction and leadership to integrated creative and communications teams. You’ll be an effective and engaging communicator with a track record of successfully building relationships with internal stakeholders and external agencies.
What you’ll focus on:
- Working with senior stakeholders, including the Associate Director of Brand, Marketing and Communications and Chief Marketing Officer, to define and progress our overarching brand strategy.
- Leading the delivery, implementation and monitoring of brand marketing activity.
- Advocating for and proactively delivering greater alignment and integration across all our marketing and communications activity, in service of our overarching positioning and purpose.
- Actively promoting and maximising the benefit of creative, cost-effective marketing tactics (e.g. partnership-based) to increase efficiency and multiply the impact of all our marketing and communications activity.
- Actively ensuring the creative coherence and optimisation of external-facing marketing and media activity across the Society – working especially closely with Fundraising marketing leads and our PR / Press and Creative, Content and Digital teams.
- Working with our Audience Insight teams to ensure high quality data and evidence are at the heart of strategic and tactical decision-making across the Brand and Marketing department.
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we're working towards a world where dementia no longer devastates lives.
Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.
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