Are you a PR professional looking to apply your communications experience within the cycling and active lifestyle sector? SHIFT Active Media is seeking a PR Manager to join our professional and collaborative team.
This is a varied and creative role working alongside our account, social, and creative teams to deliver engaging campaigns for international brands. As PR Manager, you will help shape PR strategies, build meaningful media relationships, and serve as a key point of contact for clients.
About SHIFT Active Media
SHIFT Active Media is the world's leading communications agency, dedicated to the cycling and active lifestyle industries. We bring together specialist cycling knowledge and high-level marketing expertise to help progressive international brands grow, innovate, and reach global audiences.
The Role
As PR Manager, you will lead client PR strategies, build collaborative working relationships with key stakeholders, and act as a main point of contact for international media.
Key responsibilities include:
Developing and executing PR strategies and campaign plans within agreed budgets.
Building and maintaining effective relationships with international journalists, media outlets, and key industry influencers.
Creating press collateral, media briefings, and campaign messaging.
Planning and managing media events, launches, and press office activity.
Monitoring, analysing, and reporting on media coverage and campaign performance.
Mentoring and managing more junior team members.
Collaborating with internal teams to ensure effective client delivery and clear communication.
We are looking for a collaborative PR professional with at least 3 years of PR experience and a genuine passion for cycling and the wider industry.
About You
We are looking for a collaborative PR professional who brings:
Experience in press and media relations, ideally with an international scope.
A clear understanding of media requirements and what journalists need to deliver engaging coverage.
Effective organisational skills, with the ability to balance multiple projects and deadlines in an agency environment.
Clear communication and interpersonal skills, comfortable liaising with clients and key stakeholders.
Enthusiasm for some international travel to support client events, product launches, and press activations across Europe and the US, when required.
