Job description: This is a senior, commercially-minded growth leader who owns the performance of our paid acquisition channels across both of our pillars, member acquisition and general product (guest) sales, and turns acquisition strategy into well-run, well-executed campaigns.
You’ll be the operational engine of the team, owning budgets, forecasts and numbers day to day, driving new acquisition offers from concept to launch, and deputising for the Acquisition Director with Senior Leadership.
Job responsibilities: This is an extremely important role for the team and the business, we have therefore split the duties out into the following:
Commercial leadership & senior representation
Bring a commercial lens to everything: fluent in CAC, LTV, payback and channel economics across both pillars (member acquisition and GP/non-member product sales), and able to tell the numbers story clearly to senior stakeholders.
Represent acquisition in SLT and Trade meetings, including as lead cover during the Acquisition Directors absences.
Channel, budget & forecasting
Day-to-day command of Meta, Google and TikTok budgets: know exactly what is happening with spend, CAC and ROAS daily and weekly, and make proactive recommendations.
Own channel budget planning, forecasting and reallocation: set the spend plan, forecast return, and reforecast as trading and performance dictate.
Manage the Google paid-search agency relationship, holding it to performance and insight.
Measurement, tracking & reporting
Own the integrity of acquisition measurement (attribution, pixel / CAPI health and conversion tracking across Meta, Google and TikTok), partnering with data / analytics to substantiate performance claims and guide decisions.
Weekly and monthly reporting against First Order Revenue, CAC and LTV targets.
Experimentation & conversion
Own a structured testing roadmap across creative, offer, audience and landing-page angles, isolating one variable at a time so learnings compound rather than staying tied to individual ads.
Liaise with the Ecommerce team on conversion performance across the acquisition funnel, from ad through landing page to checkout, diagnosing drop-off and prioritising fixes with ecomm and product engineering.
Growth & channel expansion
Scope, test and scale new acquisition channels to reduce reliance on any single platform.
Partner with CRM / retention so acquisition targets reflect true lifetime value, not just front-end CAC.
Process & execution
Take new acquisition funnels and offers from concept to live: build and coordinate complete briefs across studio, ecomm and product engineering, and keep every workstream moving to timeline.
Bring structure and project discipline to how the team ships.
People & partner management
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Manage and develop the paid-channels team (Meta, TikTok) and the outsourced / agency partners.
