Marketing Executive5 Squirrels | Brighton & Hove / Office-based
£35,000-£40,000
Help us become the world's leading private-label skincare partner
5 Squirrels is on an exciting growth journey - and we're looking for a Marketing Executive to help us accelerate it.
We are an award-winning private-label skincare company based in Brighton & Hove. Since 2014, we've helped skincare professionals create and launch their own skincare brands, from formulation and manufacturing through to packaging, regulatory support, branding and marketing.
We've already helped create more than 500 private-label skincare brands globally, have a growing international presence including the USA, and ambitious plans to expand significantly around the world.
But we believe we're only getting started.
We’re proud to have been recognised as a Sunday Times Best Place to Work, twice! Alongside winning multiple industry awards. More importantly, we’ve built a supportive and collaborative team where people are trusted to take ownership, share ideas and make a genuine impact. And, once you’ve successfully completed your trial period, you’ll enjoy the benefit of our four-day working week.It's an exciting time to join 5 Squirrels - great people, a great culture and a huge opportunity ahead.
The opportunity
"Grow your own brand, not someone else's" has always been our mantra.
It was the reason 5 Squirrels was created.
But the problem we set out to solve has become much bigger.
Traditionally, skincare professionals have built their businesses by recommending established professional skincare brands. Increasingly, those brands are now selling online directly to the same patients and customers - meaning the clinic or practitioner can end up building someone else's brand while the brand takes ownership of the customer relationship and the revenue.
We believe there is a huge opportunity here.
There has never been a better time for a skincare professional to launch their own brand.
And we believe there has never been a more exciting time to join 5 Squirrels.
Our ambition is to become THE private-label skincare company for skincare professionals, in the UK and internationally.
That's where you come in.
The role
This is a commercial marketing role.
We're not looking for someone to simply manage social media, write blogs and produce ‘pretty’ marketing materials.
We want someone who understands that Marketing and Sales should work as one commercial engine.
Everything we do should ultimately help us:
- Win more new customers.
- Generate better-quality leads.
- Help Sales convert prospects.
- Get existing customers to order more frequently.
- Encourage customers to add more products to their ranges.
- Successfully launch new products.
- Grow our presence internationally.
- Establish 5 Squirrels as the leading name in private-label skincare.
A major part of your role will be making skincare professionals think:
"Why am I building someone else's brand when I could be building my own?"
And then:
"5 Squirrels is the company I should build it with."
What you'll be doingBuild demand for 5 Squirrels
Develop campaigns that make our proposition impossible to ignore - particularly campaigns aimed at skincare professionals who could benefit from launching their own brand.
You'll develop our "Grow Your Own Brand" proposition into a major marketing platform, supported by strong campaigns, compelling content, case studies, lead generation and thought leadership.
Make new product launches count
Every new product needs a commercial launch plan.
You'll create campaigns that ensure our clients and prospects know what's new, understand why they should care and - most importantly - want to add the product to their range.
Grow our existing customers
Marketing shouldn't stop when someone becomes a customer.
You'll develop campaigns to encourage customers to:
- Order more frequently.
- Add new products.
- Expand their ranges.
- Take advantage of seasonal opportunities.
- Develop their brands further with 5 Squirrels.
Feed and support the Sales team
A major part of the role will be proactively connecting Marketing and Sales.
You'll monitor who is following, engaging with and interacting with 5 Squirrels across our social channels and digital activity, identify potential prospects and provide Sales with relevant contacts and opportunities to follow up.
You'll also create campaigns, content and sales materials that give the Sales team reasons to contact both prospects and existing customers.
This could include:
· Identifying and qualifying engaged prospects from social media and digital channels.
· Proactively passing relevant contacts and opportunities to Sales.
· Creating prospecting campaigns and email marketing.
· Providing Sales with content they can share directly with prospects.
· Creating product launch materials, case studies and customer success stories.
· Developing campaigns around key industry trends and opportunities.
· Identifying opportunities to re-engage existing customers.
· Working closely with Sales to understand who they want to target and creating the marketing activity to support them.
We want Marketing to actively find opportunities for Sales - not wait for Sales to ask for them.
Own our social media
We want the 5 Squirrels social presence to be best in class.
You'll need a thorough understanding of the major social platforms and what works on each of them.
We want content that is clever, creative, entertaining, educational, commercially relevant and - importantly - fast.
You'll be expected to use AI and modern marketing tools intelligently to increase the quality and speed of our output.
We're not interested in producing one perfectly polished post a week.
We want to create, test, learn and move at pace.
Build our authority
We want 5 Squirrels to become a leading voice in private-label skincare.
You'll develop thought leadership, industry content, PR opportunities, customer stories, research, webinars, events and other activity that positions us as the experts in our space.
We want to have a point of view.
We want to talk confidently about where professional skincare is going.
And we want the market to know that we understand the problem and have the solution.
Help us go global
We already have a foothold in the USA and are actively targeting international growth.
You'll work with Sales to develop a region-by-region marketing approach, creating campaigns and content that help us build awareness, generate leads and establish 5 Squirrels in new markets.
What we're looking for
We're looking for an experienced, strategic and commercially minded marketer who can combine big-picture thinking with getting things done.
You'll be:
- Commercially driven and focused on measurable results.
- Highly creative and full of ideas.
- An excellent copywriter and communicator.
- Highly experienced across social media.
- Comfortable with digital marketing (Mailchimp), email, Microsoft Office Suit and lead generation.
- Confident using AI and new technology to work smarter and faster.
- Comfortable working closely with Sales.
- Data-aware and interested in what actually drives results.
- Strategic enough to build the plan but hands-on enough to execute it.
- Comfortable challenging conventional thinking.
- Energetic, proactive and able to work at pace
Experience Required
2 years full time experience running social campaigns in a B2B2C environment
Content creation
Campaign Performance measurement
Social Media Platforms
Mailchimp, Hootsuite, Office Suite
Blog Creation
Events support for sales team to maximise returns
Skincare, beauty or aesthetics industry experience would be beneficial, but it isn't essential.
We're more interested in finding a great marketer who understands customers, commercial growth and how to build demand.
How we'll measure success
This isn't a role where success is measured by how many ‘nice’ posts we produce.
We'll be looking at things like:
New business
- Qualified leads.
- New enquiries.
- Marketing-generated sales opportunities.
- New own-brand customers.
- Marketing-attributed revenue.
Existing customers
- Order frequency.
- Average order value.
- New product adoption.
- Range expansion.
- Customer lifetime value.
Marketing
- Campaign performance.
- Website conversion.
- Email performance.
- Social growth and engagement.
- Content performance.
- International lead generation.
Ultimately, we're looking for one thing:
Marketing that helps 5 Squirrels grow.Why 5 Squirrels?
This is where we think we're different.
We're a growing, ambitious company with a genuinely exciting opportunity ahead of us - but we're also a company that cares enormously about its people.
We're a four-day-week company once you've successfully completed your trial period.
We've been recognised as a Sunday Times Best Place to Work on several occasions and have won multiple awards for our business and our work.
We have a great team, a supportive working environment and a culture where people are encouraged to take ownership, contribute ideas and make things happen.
And we're not a huge corporate organisation where you'll become a tiny cog in a giant marketing machine.
You'll have the opportunity to make a genuinely significant impact.
The growth we're targeting is ambitious.
The opportunity is potentially enormous.
And we want the person who helps us achieve it to share in that success.
That's why, alongside a competitive salary, the role includes a quarterly performance bonus linked to agreed commercial targets and strategic milestones.
The more value you create, the more you'll be rewarded.
If you're interested...
If you're an ambitious marketer who wants to take a great company with a great proposition and help turn it into a global leader in private-label skincare, we'd love to hear from you.
Grow your own brand. Not someone else's.
And help us build something much bigger along the way.
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
Ability to commute/relocate:
- Hove BN3 3LW: reliably commute or plan to relocate before starting work (required)
Experience:
- B2B marketing: 2 years (preferred)
- PPC Campaign Management: 1 year (preferred)
- Social media management: 1 year (preferred)
- B2B sales: 1 year (preferred)
Work Location: In person
