Job Ref: DAK1273
Branch: Dakota Manchester
Location: Dakota Manchester, Manchester
Salary/Benefits: The package for this role is £35,000 to £40,000 per annum, depending on experience.
Contract type: Permanent
Hours: Full Time
Shift pattern: Typically working Monday - Friday 09:00:17:30 with flexibility required to support networking events, client entertaining and business needs.
Hours per week: The role carries a permanent contract of 40 hours per week.
Posted date: 10/07/2026
Closing date: 10/08/2026
Dakota Hotels are seeking a commercially driven and relationship-focused sales professional to join our team in the role of Sales Manager.
This is an exciting opportunity for an experienced hotel sales professional with a passion for hospitality, business development, and creating lasting client relationships. You will play a key role in driving revenue across accommodation, meetings and events, corporate business, and food and beverage, whilst representing the Dakota brand within the local and national market.
As Sales Manager, you will be responsible for identifying new business opportunities, growing existing accounts, and maximising revenue through proactive sales activity. Your ability to build meaningful relationships, think strategically, and convert opportunities into results will make you a key contributor to Dakota Manchester's continued success.
PRIMARY ROLE RESPONSIBILITIES
Reporting to the Regional Head of Sales, the responsibilities of the role include:
- Drive total hotel revenue through the acquisition, retention, and development of corporate, group, meetings and events, and leisure business.
- Develop and implement a proactive sales strategy aligned with the hotel's commercial objectives.
- Identify and secure new local, regional and national business opportunities through networking, prospecting and relationship building.
- Manage and grow a portfolio of key accounts, ensuring regular contact, client visits and exceptional account management.
- Conduct hotel show rounds, client meetings, familiarisation visits and networking events to showcase the Dakota brand.
- Collaborate closely with Revenue, Reservations and Operations teams to maximise conversion and revenue opportunities.
- Monitor market trends, competitor activity and local business developments to identify opportunities and maintain Dakota's competitive position.
- Prepare and deliver commercial reports, sales forecasts and business pipeline updates.
- Represent Dakota Manchester at industry events, exhibitions, networking functions and local business forums.
- Support the growth of meetings, events, private dining and corporate accommodation revenue streams.
- Maintain accurate customer records and sales activity through Dakota's CRM systems.
WHAT WE OFFER
In addition to being part of a culture infused with positivity and opportunity for ongoing development, tangible benefits you could enjoy when you join our team include:
FINANCIAL
- Special discounts on stays and dining at any Dakota
- Bonuses to recommend a friend to join our team and every time you are mentioned on Trip Advisor
- Additional holiday day on the first anniversary of your employment
- Meals on duty and uniforming
WELLBEING
- Access to our Employee Assistance Program which includes free private mental health support and counselling sessions, video GP consultations and private prescription services, as well as access to daily rewards to be cashed out for shopping vouchers
- Support from our inhouse Mental Health Champions
- Family-friendly flexible working options
- Participation in meaningful initiatives such as Macmillan Cancer Support Coffee Morning and the Walk for Wellbeing, Supporting causes that matter while connecting with colleagues
CAREER DEVELOPMENT
- Accredited, certified compliance training given on employment
- Access to a suite of external, certified resources via our Learning Management System
- Supportive continuous professional development culture with an annual appraisal and objectives, or a Personal Development Plan
- Opportunities to undertake both internal and external training courses, including potential for in-house Apprenticeships
Full terms on our benefits can be found in our Handbook.
APPLICANT REQUIREMENTS
The successful applicant will have/be:
- A minimum of three years' experience within hotel sales, business development, revenue, or account management.
- Experience working within a four or five-star hotel environment.
- Demonstrable success in achieving sales targets and driving revenue growth.
- Strong knowledge of the Manchester hospitality and corporate market.
- Excellent networking, presentation and relationship-building skills.
- Commercial awareness with a proactive and strategic approach to sales.
- The ability to work collaboratively across multiple departments whilst maintaining excellent attention to detail.
- A confident, professional and engaging communication style.
- An enthusiastic individual who will promote our culture of positivity.
- Be task oriented with a great pride for the work they do and attention to detail.
- Flexible with shift patterns and available around the needs of our business.
- Successful candidates must demonstrate having researched our brand and a genuine desire to be part of our team.
APPLY
Please send us your up to date CV.
ABOUT DAKOTA MANCHESTER
Our location, 29 Ducie St, Manchester M1 2JL, is centrally located in the Piccadilly Basin, close to Piccadilly Station ideally located for public transport users. We are home to 137 luxuary bedrooms, including 27 suites - the most in the city, a destination cocktail bar with champagne room, and a brasserie style frill with private dining rooms as well as a spectacular terrace.
ABOUT DAKOTA HOTELS
Dakota is a growing UK-based lifestyle brand, known for our stylish hotels, bustling brasserie Grills and upscale cocktail Bars. Dakota’s story started with two boutique hotels on the outskirts of Edinburgh, in South Queensferry, and Glasgow, in Eurocentral. We have now expanded into prime city centre locations in Glasgow, Leeds, Manchester, and Newcastle. With our newest hotel opening at Manchester Airport with more in our pipeline.
Dakota is synonymous for delivering attentive and genuine guest service. We attract hard-working individuals who are passionate about working to the highest standards and have been voted within The Caterer’s Top 15 Best Employers in Hospitality for the last six years in a row. We were also featured within the Top 10 employers in the Sunday Times Best Places to Work in the UK for the last three years running.
As winners of The Cateys ‘People Team of the Year’, we have award-winning internal training programmes within Dakota Academy fostering continuous development and ongoing training. As a result, over 75% of our leaders have been promoted internally and, for five consecutive years, a member of our team has won a prestigious Acorn Award awarded by The Caterer to the ‘Top 30 under 30’ in the industry, demonstrating our success in developing talent.
