Marketing Manager
Location: Manchester
Reports to: Sales and Marketing Director
Contract type: Full-time
About CuddleCo
CuddleCo is a leading nursery furniture and interiors brand, creating beautifully designed products and calming spaces for little ones.
We help new and expectant parents create rooms that combine style, comfort and functionality. Alongside CuddleCo, our growing portfolio includes trusted brands such as Mother & Baby and Doona.
The Role
We are looking for an experienced, strategic and hands-on Marketing Manager to lead integrated marketing activity across CuddleCo and its partner brands.
You will develop and deliver multi-channel campaigns that build brand awareness, engage customers and drive conversion through our ecommerce and retail partner channels.
This varied, omnichannel role combines strategy, creativity and commercial thinking with hands-on delivery. You will manage a small marketing team and work closely with ecommerce, sales, creative, product, retail partners and external agencies.
Key Responsibilities
- Develop and deliver integrated marketing plans aligned with brand and commercial objectives.
- Lead campaigns across email, social media, paid media, SEO, influencer marketing, print, retail and trade channels.
- Manage campaign calendars across CuddleCo’s ecommerce channels, retail partners and brand portfolio.
- Lead product launches, seasonal campaigns and key trading moments from initial brief through to reporting.
- Oversee the creation of campaign content and assets, ensuring consistency across every customer touchpoint.
- Work closely with the ecommerce team to improve customer journeys, campaign performance and conversion.
- Develop joint marketing plans with key retail and brand partners, including promotions and in-store activity.
- Oversee CuddleCo’s PR strategy and manage the external PR agency, ensuring activity supports wider brand objectives.
- Use customer, sales and campaign data to optimise activity and improve return on investment.
- Manage the marketing budget, external suppliers and agencies.
- Lead, support and develop a small team of marketing specialists.
About You
You will be a commercially focused marketer who can balance strategic thinking with hands-on delivery. You will bring:
- Proven marketing management experience within a consumer, retail, ecommerce or lifestyle business.
- Experience managing and developing a marketing team.
- Strong knowledge of integrated marketing, digital acquisition and retail activation.
- Experience leading product launches, seasonal campaigns and retail marketing calendars.
- Experience managing external agencies, including PR partners.
- Strong commercial, analytical and budget-management skills.
- Excellent communication, stakeholder management and project management skills.
- A creative, organised and customer-focused approach.
- Confidence working in a fast-paced and collaborative environment.
Experience within the baby, nursery, parenting, interiors or lifestyle sectors would be advantageous, but is not essential.
Pay: £40,000.00-£50,000.00 per year
Benefits:
- Casual dress
- Company pension
- Employee discount
- Free parking
- On-site parking
Ability to commute/relocate:
- Manchester, Greater Manchester: reliably commute or plan to relocate before starting work (required)
Experience:
- Marketing: 4 years (required)
Work Location: In person
