Sales Executive – DoughGirl
Job Title
Sales Executive
Department
Sales
Reports To
Head of Sales
Location
Skegness, Lincolnshire (with regular UK travel)
About DoughGirl
DoughGirl is one of the UK's fastest-growing premium bakery brands, producing handcrafted cookies, cookie pies, brownies, blondies and other indulgent baked treats. We are passionate about creating exceptional products and building lasting relationships with our customers.
We're looking for an ambitious Sales Executive who is passionate about finding new opportunities, developing customer relationships and helping DoughGirl continue its exciting growth journey.
About the Role
As a Sales Executive, you will be responsible for identifying new business opportunities and growing existing customer accounts across wholesale, retail, hospitality, foodservice and corporate gifting.
You'll spend much of your time speaking with prospective customers, arranging meetings, presenting the DoughGirl range and building long-term relationships that drive sustainable sales growth.
This is an exciting opportunity for someone who enjoys achieving targets, developing new business and representing a premium food brand.
Key Responsibilities
- Generate new wholesale and trade accounts for DoughGirl.
- Build relationships with cafés, coffee shops, farm shops, delicatessens, garden centres, independent retailers, hospitality businesses and distributors.
- Develop existing customer accounts to maximise sales opportunities.
- Manage the full sales process from initial enquiry through to onboarding.
- Arrange customer visits and product presentations.
- Prepare quotations and follow up opportunities.
- Maintain an accurate CRM database and sales pipeline.
- Achieve monthly and annual sales targets.
- Identify opportunities for new product listings and seasonal promotions.
- Work closely with the Marketing team on campaigns and product launches.
- Attend trade shows, exhibitions and networking events.
- Monitor competitor activity and market trends.
- Provide weekly reports on pipeline activity, sales performance and forecasts.
- Deliver outstanding customer service before and after the sale.
Key Performance Indicators (KPIs)
- New customer accounts opened.
- Monthly sales revenue.
- Gross profit generated.
- Customer retention.
- Average order value.
- Quote conversion rate.
- Sales pipeline value.
- Customer visit and call activity.
- Customer satisfaction.
Skills & ExperienceEssential
- Previous experience in a sales or business development role.
- Excellent communication and relationship-building skills.
- Confident telephone manner and face-to-face presentation skills.
- Strong negotiation skills.
- Self-motivated and target driven.
- Excellent organisational skills.
- Ability to work independently and manage your own workload.
- Full UK driving licence.
Desirable
- Experience selling food or FMCG products.
- Knowledge of the wholesale food industry.
- Experience working with independent retailers or hospitality businesses.
- Experience using CRM software.
Personal Attributes
We are looking for someone who:
- Is passionate about sales and customer relationships.
- Has a positive, enthusiastic attitude.
- Takes pride in delivering exceptional customer service.
- Is resilient and motivated by achieving targets.
- Enjoys working collaboratively with colleagues.
- Can spot opportunities and take the initiative.
- Represents the DoughGirl brand professionally at all times.
What We Offer
- Competitive salary.
- Performance-related bonus or commission.
- Company pension.
- Employee discount on DoughGirl products.
- Ongoing training and development.
- Career progression opportunities within a growing business.
- Company events.
- Free on-site parking.
Our Company ValuesBe Accountable
Take responsibility for your work.
Be Better
Keep learning; there's always room for improvement.
Be Collaborative
Work together – we are one team!
Be Proud
Put the work in and be proud of your achievements!
Be Proactive
Stay curious and apply your initiative to be efficient within your role.
Working Hours
Full-time, Monday to Friday, with occasional evening or weekend work to attend trade shows, customer events or exhibitions.
Equal Opportunities
DoughGirl is committed to creating an inclusive workplace where everyone is treated fairly, with dignity and respect. We welcome applications from all suitably qualified candidates and are committed to providing equal opportunities throughout employment.
Job Types: Full-time, Permanent
Pay: From £26,676.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- Work from home
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
