Business Development Executive (Field Sales) – Get Out on the Road & Win Business
Location: Southampton and the South Coast (field-based)
Job type: Full-time, permanent
Salary: £30,000–£40,000 basic, depending on experience
Hours: 7:00am–5:00pm, Monday to Friday, with a one-hour lunch break
Package: Company Car or Car Allowance + Fuel Card + Uncapped Bonus Scheme
Benefits: Uncapped bonus scheme, Regular team events, Christmas shutdown
The Role
Reform Electrical Distributors is a fast-growing independent electrical wholesaler based in Southampton. We win business by being quicker, sharper and easier to deal with than the nationals.
We’ve recently achieved our first £1 million trading month and are continuing to expand across the South Coast.
We are looking for a Business Development Executive who wants to get out on the road, win business and build a strong customer base of their own.
If you want to be part of a company where your effort is recognised, your ideas are valued, and your results directly influence your earnings and career progression, this is the opportunity.
The Opportunity: Direct Impact & Autonomy
You won’t be a cog in a corporate machine. You will work directly with the Company Directors to help shape and deliver our sales strategy.
We’ll give you the tools, trust and freedom to take ownership and make things happen.
As Reform continues to grow, there will be genuine opportunities to progress into senior sales, key account management and leadership roles.
The Day-to-Day
This is a hands-on, relationship-driven sales role. You’ll typically be out of the office 3–4 days a week.
In the Field (75%)
You’ll visit electrical contractors, M&E contractors, commercial customers and industrial businesses across the South Coast.
Your focus will be to:
- Generate new business
- Open new trading accounts
- Reactivate dormant customers
- Build long-term relationships
- Become the first call your customers make
Most days will be spent meeting customers, visiting sites and creating new opportunities.
In the Branch (25%)
You’ll work closely with our internal sales team to convert opportunities into orders and ensure every account receives the support it needs.
What Success Looks Like
- Open new accounts every month
- Build a solid ledger of regular customers
- Become the key contact for your accounts
- Consistently grow your territory
Who You Are
We’re far more interested in attitude, drive and results than job titles.
You’ll thrive here if you are:
- Resilient: You understand that sales involves hearing “no” and you keep going until you earn the “yes.”
- Relatable: You’re just as comfortable chatting to an electrician on site as you are speaking with a business owner or purchasing manager.
- Competitive: You enjoy winning business and being rewarded for your results.
- Self-motivated: You don’t wait to be told what to do. You take ownership of your territory and make things happen.
Essential Requirement
Electrical wholesale or field sales experience is desirable but not essential.
This Role Is
- Out on the road building relationships
- Fast-paced, competitive and target-driven
- Focused on winning new business
- Real responsibility and autonomy from day one
- Ideal for someone who wants ownership of their own territory
This Role Isn’t
- Sitting behind a desk all day
- A slow-moving corporate sales environment
- A role where you’ll be micromanaged
- A role for someone who is uncomfortable approaching new customers
If you’re not comfortable walking into new sites and starting conversations, this isn’t the role for you.
Why Reform?
- One of the fastest-growing independent electrical wholesalers in the South
- Recently achieved our first £1 million trading month
- High standards, no passengers — everyone pulls their weight, and we have a good laugh doing it
- Decisions made quickly without corporate bureaucracy
- Work directly with the Company Directors
- Genuine opportunity to build your own customer base and progress into a senior sales role
- Uncapped bonus scheme with the opportunity to increase your earnings as your customer base grows
Ready to Make an Impact?
If you’re hungry to win business, enjoy building relationships and want to be part of an ambitious independent business that’s going places, we’d love to hear from you.
Apply today and help shape the next stage of Reform’s growth.
Please include a short covering note explaining why this role appeals to you and what you could bring to Reform.
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Company car
- Company events
- Company pension
- Free parking
- On-site parking
- Profit sharing
Work Location: In person
