Social Media & Content Manager – Automotive
A & S Cars Ltd – Bishop’s Stortford
A & S Cars is a family-run independent dealership with over 25 years of experience buying, selling and sourcing exceptional cars.
We're not a large corporate dealer group, and we don't want to become one.
We're a close-knit family business built around a genuine passion for cars, personal relationships and doing things properly. Our stock can range from a Rolls-Royce Spectre or supercar one week to an AMG, M car, modified performance car or interesting modern classic the next.
We now want someone exceptional to take ownership of our social media and help turn what happens every day at A & S Cars into a brand that people genuinely want to follow.
This is not a role for someone who simply schedules a few posts, copies trends or produces the same generic dealership walkaround videos everyone else is doing.
We are looking for someone creative, commercially minded, organised and proactive who understands cars, content and culture — and can help put A & S Cars on the map.
The Role
You will take responsibility for the day-to-day creation, management and development of A & S Cars' social media presence across platforms including Instagram, TikTok, YouTube, Facebook and other relevant channels.
You'll be working directly around the cars and the team, identifying content opportunities rather than waiting to be told what to film.
One day you could be creating content around a luxury vehicle arriving into stock; the next could be a modified performance car, a customer handover, a behind-the-scenes buying trip, a car event, a comparison video or something completely spontaneous happening at the showroom.
We want someone who can look at what is happening around them and think:
“There's a great piece of content here.”
Then go and make it.
What You'll Be Doing
- Film and edit high-quality Reels, TikToks, Shorts, Stories, photographs and longer-form content.
- Create original ideas that make A & S Cars stand out from typical dealership social media.
- Produce engaging vehicle content ranging from premium and luxury cars to performance, modified and enthusiast vehicles.
- Be comfortable appearing on camera when appropriate and helping other members of the team become more confident on camera.
- Develop strong hooks, storytelling, captions and formats designed to retain attention.
- Create and manage an organised content calendar and posting schedule.
- Capture new stock arrivals, vehicle preparation, collections, customer handovers, sourcing, behind-the-scenes moments and dealership life.
- Cover events such as our Cars & Coffee meets and other automotive events.
- Film efficiently without disrupting the day-to-day operation of the dealership.
- Edit content quickly to a high standard using software such as Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve or equivalent.
- Manage our Instagram, TikTok, YouTube, Facebook and other relevant channels.
- Respond appropriately to comments and help build an engaged online community.
- Monitor trends, sounds, formats and changes to social-media algorithms.
- Analyse views, watch time, retention, engagement, follower growth, enquiries and conversions rather than simply looking at likes.
- Understand why certain content performs and use that information to improve future content.
- Regularly bring new ideas to the business without needing to be asked.
- Develop recurring content series and concepts that people begin to associate specifically with A & S Cars.
- Maintain a professional but authentic tone that reflects who we actually are.
The Person We're Looking For
We're looking for someone who is naturally chatty, confident, enthusiastic and personable.
Someone who walks into work with energy and actually wants to be there.
You should be:
- Genuinely interested in cars.
- Comfortable recognising different makes, models and performance variants.
- Excited by the opportunity to work around unusual, luxury and performance vehicles.
- Highly creative.
- Confident filming with both cameras and smartphones.
- A strong video editor.
- Comfortable speaking and presenting on camera.
- Naturally engaging and capable of building rapport with customers and the team.
- Extremely organised with your footage, projects and posting schedule.
- Able to work independently without constantly needing instructions.
- A quick learner.
- Commercially minded and able to understand that social media ultimately needs to help grow the business, not simply generate views.
- Familiar with Instagram, TikTok and YouTube algorithms and the factors that influence reach and retention.
- Comfortable studying analytics and changing strategy based on the data.
- Up to date with automotive and wider social-media culture.
- Able to identify trends early without blindly copying them.
- Professional enough to represent an established business while still producing content that feels natural and entertaining.
Most importantly: you must be proactive.
We don't want to provide a list every morning saying:
"Film this car. Make this Reel. Take this photograph."
We want someone who eventually understands A & S Cars so well that you are bringing the ideas to us.
You'll notice an interesting car arriving, a funny conversation happening, a customer collecting something special or an opportunity for a great video — and you'll already be thinking about how to turn it into content.
Automotive Knowledge
You don't need to know absolutely everything about cars from day one, but genuine enthusiasm is essential.
Someone who already understands the difference between an M car, AMG, RS model, supercar, luxury car and modified performance car will have a significant advantage.
Our stock is incredibly varied.
You could be creating content around a Rolls-Royce Spectre, Porsche, Range Rover, AMG or BMW M car, followed by a heavily modified Stage 2 performance car or something completely unexpected.
For the right person, the cars themselves should make coming to work exciting.
What We Don't Want
We're not looking for somebody whose idea of automotive social media is:
“Here we have a stunning BMW available now. Finance available. DM us.”
There are thousands of dealerships producing identical content.
We want somebody who understands personality, storytelling, entertainment and authenticity.
Content can still sell cars without feeling like an advert.
We want people to follow A & S Cars even when they aren't currently looking to buy a car.
Why Join A & S Cars?
A & S Cars has been built by the same family for more than 25 years.
You'll work directly with the people who own and run the business rather than through layers of management.
We're a small, close-knit team, which means good ideas can actually be implemented.
If you have an idea for a video or campaign, you won't need to send it through five departments for approval.
You'll also have access to the kind of vehicles most content creators would love to work around every day.
More importantly, we're looking for someone long term.
We don't simply want someone to fill a social-media position.
We want someone who can become an important part of A & S Cars, build the brand alongside us and look back in several years knowing that they played a major role in taking the company to another level.
As the brand and business grow, we want the right person's responsibility and opportunity to grow with it.
What Success Looks Like
Within your first year, we'd want to see:
- A recognisable and consistent A & S Cars content style.
- Significant growth in organic reach and engagement.
- Stronger Instagram, TikTok and YouTube presence.
- Regular high-quality content without management having to chase for it.
- New recurring formats and series.
- Better use of analytics to determine what content we produce.
- Increased enquiries and brand awareness generated through social media.
- Customers recognising A & S Cars because of content they have seen online.
- A genuine online community around the dealership, not simply a feed full of stock adverts.
Experience
Previous professional social-media or content-creation experience is strongly preferred, particularly within automotive, luxury, lifestyle, fashion, hospitality or another visually driven industry.
However, we're more interested in ability than certificates.
If you've built your own successful TikTok, Instagram, YouTube channel or portfolio and can demonstrate that you understand content, we'd like to see it.
When applying, please include:
- Links to social-media accounts or content you have personally created.
- Examples of videos you have filmed and edited.
- Any accounts you have helped grow.
- A brief explanation of what you would do differently with A & S Cars' social media.
- Three content ideas you would create if you joined us.
Pay: £25,420.00-£57,629.46 per year
Benefits:
- Casual dress
- Company events
- Employee discount
- Free parking
- On-site parking
Work Location: In person
