Overview:
ABOUT THE JOB
Working within Performance Marketing World
Performance Marketing World (PMW) is the leading media brand for performance and outcome-based marketing, providing marketers with trusted insight, analysis and practical knowledge to help them make informed business decisions. Through premium editorial content, partner campaigns, digital advertising, lead generation and industry-leading live events, PMW connects advertisers with a highly engaged audience actively seeking solutions that drive growth.
As part of Haymarket Media Group, the commercial team works closely with editorial, marketing and events colleagues to deliver innovative, multi-platform commercial partnerships that create value for clients and support the continued growth of the PMW and Unlocked brands.
The Role
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The Business Development Manager will drive commercial growth across the PMW and Unlocked portfolio by identifying, developing and securing new business opportunities, while growing the value of existing client relationships through a consultative and solutions-focused approach.
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Develop tailored commercial partnerships by understanding client objectives and working collaboratively with colleagues across commercial content, research, marketing, events, design, project management and editorial to deliver integrated, multi-platform solutions.
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Build a strong pipeline of opportunities by proactively identifying market trends, monitoring competitor activity and maintaining accurate sales activity and forecasting through Salesforce to support the continued growth of the business.
Responsibilities:
Key Responsibilities
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Identify, develop and secure new business opportunities across the PMW and Unlocked portfolio, building a strong pipeline of prospective clients.
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Develop and grow existing client relationships by understanding business objectives and identifying opportunities to expand commercial partnerships.
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Create and deliver compelling commercial proposals, presentations and pitches that demonstrate the value of PMW and Unlocked's products, services and audiences.
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Work collaboratively with colleagues across marketing, commercial content, project management, events and editorial to develop integrated client solutions and deliver an excellent customer experience.
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Identify opportunities to develop cross-brand partnerships and collaborate with colleagues across the wider Haymarket portfolio to maximise client value and commercial growth.
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Build and maintain strong relationships with senior decision-makers, representing PMW and Unlocked at client meetings, networking opportunities and industry events.
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Maintain a strong understanding of market trends, competitor activity and client challenges, using insight to identify new commercial opportunities and position products effectively.
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Manage sales activity, pipeline and forecasting through Salesforce, ensuring opportunities and client information are accurately maintained and reported.
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Deliver revenue in line with agreed targets, KPIs and business objectives, contributing to the continued growth of the PMW and Unlocked portfolio.
Key Relationships
The Business Development Manager will work closely with the Partnerships Director to develop and deliver business development strategies, strengthen key client and partner relationships, share market insight, and identify opportunities that support the achievement of commercial objectives and sustainable growth.
Skills / Experience / Knowledge / Minimum Criteria:
Knowledge, Skills & Experience
Knowledge
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Good understanding of business development, consultative sales and account growth within a B2B environment.
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Knowledge of multi-platform media, marketing solutions or commercial partnerships would be advantageous.
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Understanding of sales pipeline management, forecasting and CRM systems, ideally Salesforce.
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Knowledge of market research, competitor analysis and customer insights to identify commercial opportunities.
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Understanding of how cross-functional teams collaborate to deliver successful commercial campaigns and client solutions.
Skills
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Strong business development, negotiation and commercial influencing skills, with the ability to identify opportunities and convert leads into long-term client partnerships.
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Excellent communication, presentation and relationship-building skills, with the confidence to engage and influence senior stakeholders.
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Strong commercial awareness, analytical thinking and problem-solving skills, with the ability to identify customer needs and develop tailored solutions.
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Excellent organisational skills, with the ability to manage multiple opportunities, prioritise workload and deliver against targets and deadlines.
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Confident using CRM systems, sales reporting tools and Microsoft Office applications to manage pipeline activity and support forecasting.
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Collaborative approach, with the ability to work effectively across sales, marketing, editorial, events and commercial content teams.
Experience
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Experience in a client-facing business development, sales or commercial role within a B2B environment.
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Proven track record of identifying, developing and securing new business opportunities while growing existing client relationships.
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Experience creating and delivering commercial proposals, presentations and pitches to prospective clients.
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Experience managing sales pipelines, forecasting revenue and maintaining accurate CRM records, ideally using Salesforce.
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Experience working collaboratively with cross-functional teams to deliver commercial solutions and achieve business objectives.
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Experience representing a business at client meetings, networking events or industry events would be advantageous.
About You
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Commercially minded and proactive
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Customer-focused, building trusted relationships and delivering an excellent client experience.
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Confident and persuasive, with the ability to influence stakeholders and communicate effectively at all levels.
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Organised and accountable, managing multiple priorities and delivering high-quality work to agreed deadlines.
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Curious and adaptable, using market insight to identify opportunities and continuously improve performance.
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Collaborative and professional, working effectively with colleagues across teams and acting with integrity in all interactions.
What Success Looks Like
How will success in this role typically be measured?
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Achieving and exceeding agreed revenue, new business and commercial performance targets.
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Building and maintaining a strong sales pipeline, with accurate forecasting and effective use of Salesforce.
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Developing long-term client relationships, increasing customer retention, account value and repeat business.
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Identifying and securing new commercial opportunities that contribute to the growth of the PMW and Unlocked portfolio.
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Delivering high-quality client proposals, presentations and commercial solutions that meet customer needs.
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Working collaboratively across the business to deliver successful campaigns and an excellent customer experience.
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Maintaining accurate sales activity, reporting and pipeline management in line with business standards.
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Representing Haymarket professionally, demonstrating our values and contributing to the success of the wider commercial team.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
Our Company benefits:
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25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
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Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
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Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
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Generous contributory pension scheme
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Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at
[email protected].
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
