Company Overview
Alphabond Technologies Ltd is a dynamic and fast-paced team dedicated to delivering innovative solutions within the food and beverage industry. With a strong growth plan for the coming years, we are committed to expanding our market presence and enhancing our brand visibility through strategic digital marketing initiatives.
Digital Marketing Executive
Alphabond Technologies Ltd — Sales and Marketing | Reports to CEO | Manages the marketing function
Hours: 40/week, 5 days, 08:00–16:30, lunch 12:00–12:30
About the role
Alphabond develops adhesives used across food and beverage, construction, bookbinding, and personal care. You'll own delivery of the marketing plan, working daily with the part-time onsite marketer to keep the team focused on the right tasks — social, Eshots, content, and the new website launch.
The number one measure of success in this role is generating qualified leads from target prospects.
A day in the life
- Team huddle at 08:00 — surface challenges, flag downtime or disruption, share updates on new systems, campaigns, and Eshots going out that day
- Shout about big wins landing as leads, and chase up on leads already passed to sales
- Daily check-in with the onsite marketer to align on priorities
- Hands-on with video editing, social content, Eshot admin, and tracking progress on the website stagegates
ResponsibilitiesAreaWhat's involvedTargetThought leadershipUse OEM relationships, networking, exhibitions and events to build Alphabond as the thought leader on optimising customers' 4P — tailored to target personas (engineering, operations, etc.)—European expansionSupport marketing across all channels to grow market share in other countries—Marketing automationAutomate repeat activities (email marketing, LinkedIn, etc.) using AI—Social mediaCreate quality LinkedIn posts — video, technical, product — via Adobe Express3–5 quality posts/weekWebsitesDrive MQL volume via the TAYA approach (Marcus Sheridan); use AI and SEO to rank for key terms (e.g. downtime elimination, blocked nozzles)—Product launchesOwn and support the technical team on new technology launches, with marketing collateralTrack hard launches/yearEshotsCreate Eshot + follow-up campaigns tied to telemarketing follow-up; keep CRM clean (bounces, new contacts)1–2 campaigns/month generating qualified leads that convertWhitepapers & blogsCreate value-add technical content for the Alphabond blog, gated behind a contact form1–2 quality whitepapers/month, with videoVideo contentProduce testimonial and "how it works" videos1–2 quality videos/monthCRM managementEnsure blogs/whitepapers are set up correctly and all leads are trackedAutomate workflows and Emarketing/webformsTechnical webinarsPull together SMEs to run webinars1/quarterLeads inQualify and track inbound leads10 qualified A*–C leads/monthAI automationAutomate repeatable admin tasks using AI—CRM/AI implementationSet up and implement HubSpot / GoHighLevel and associated workflows—Requirements
Must have:
- 5+ years' digital marketing experience, including Eshot creation and website building (particularly Shopify)
- Degree qualified
- Curious and willing to learn the technical side of adhesives
- 2+ years' experience writing technical whitepapers/blogs
- Videography and photography experience, especially Adobe Premiere Pro and CapCut
- Experience installing and using CMS/digital marketing software (e.g. HubSpot)
- Experience in social media planning and scheduling
Nice to have:
- Marketing or Chemistry degree
- A-level in a science subject
- Project management training (e.g. Prince2)
Our values — Triple-R
- Responsibility — takes ownership, goes above and beyond
- Relationships — builds long-term relationships
- Results — driven to hit targets
Our mission — Optimising your Triple-P
- Productivity — everything we do should increase it
- Presentation — from our sales team to the brand on our customer's product
- Profitability — prioritise what's profitable, for us and our customers
- Planet friendly — supporting customers on their journey to a more sustainable future
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Free parking
- On-site parking
Work Location: In person
