Job Title: Senior Business Analyst
Location: Milton Keynes and London – Hybrid (2 office days)
Salary: £65,000
Contract Type: Permanent
We are looking for a highly influential Senior Business Analyst to join Personal Group at a pivotal moment in our growth and transformation journey.
This is not a traditional BA role. We need a strategic storyteller, someone who can take complex data, insights, and business challenges and translate them into clear, compelling narratives that shape decisions at the highest level of the organisation.
You will operate at the intersection of strategy, data, and delivery, partnering with senior leadership and the C-suite to define, articulate, and drive our vision, ensuring every initiative is aligned to our 5-year business plan and ambitious revenue targets.
You’ll lead end-to-end transformation, from discovery through to implementation, ensuring that change is not only delivered, but understood, adopted, and impactful across the business.
Key Responsibilities
Discovery & Requirements Leadership
Lead discovery sessions and requirements gathering across business initiatives
Define and implement best practice standards for business analysis and documentation
Translate business needs into detailed requirements, user stories, workflows, and business rules
Process Analysis & Optimisation
Analyse current-state processes across insurance, rewards, and benefits offerings
Map end-to-end customer and operational journeys
Identify gaps, risks, and opportunities for automation and optimisation
Recommend improvements to enhance scalability, reduce costs, and improve customer experience
Business & Technical Design
Define eligibility, coverage, rating models, and high-level business architecture
Develop and maintain business capability maps
Communicate complex insurance and SaaS concepts clearly to technical teams and vendors
Delivery & Governance
Maintain full requirements traceability from design through to testing
Coordinate User Acceptance Testing (UAT) and validate business scenarios
Ensure solutions meet regulatory, operational, and customer standards
Support audit readiness through robust documentation and governance
Stakeholder Engagement & Leadership
Translate complex data and business challenges into clear, persuasive narratives that drive executive decision-making
Influence and challenge senior stakeholders, including C-suite, to shape strategic direction
Use insight and evidence to build compelling business cases aligned to long-term growth and revenue outcomes
Act as a trusted advisor, guiding leaders through ambiguity with clarity and confidence
Mentor and elevate other analysts, building a high-performing BA capability
Skills & Experience
Essential
Strong prior experience as a Business Analysis
Strong analytical and problem-solving capability, with the ability to interrogate complex data and processes
Proven experience in a regulated environment (insurance and/or SaaS)
Experience with Agile delivery and digital/UX-focused projects
Strong stakeholder management skills, including engagement at senior leadership level
Experience documenting complex business rules and system requirements
Systems thinking approach with a focus on end-to-end solutions
Experience supporting or leading digital transformation and automation initiatives
Proficiency in tools such as Jira, Confluence, and Microsoft Office Suite
Excellent written, verbal, and facilitation skills
Desirable
Background working closely with engineering or technical teams
Familiarity with UX/UI principles and user-centred design
Relevant degree (e.g. Business, Computer Science, Engineering) or equivalent experience
Professional certifications in Business Analysis
No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!
Personal Group is proud to be an inclusive employer and encourages applications from a diverse range of candidates. If you require reasonable adjustments to assist you with the application and/or recruitment processes, please contact our Recruitment Team.
The Company
The Personal Group family offer a range of products help protect, connect, and engage the UK workforce with communication tools, employee benefits, and health insurance plans. Innecto offer specialist pay and reward and employee experience consultancy. Together we provide a full-service solution to help our clients stand out as an employer of choice.
Our mission is to protect the unprotected and connect the unconnected. We want to make work happy, for everyone.
Why? Because when people are happy, they're more productive. And when people feel like they make a difference, they do.
Today we're making work happy for more people than ever before, and we are looking for great people to help create a brighter future for the UK workforce.
Could you be our next great hire?
