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Retention Marketing Manager (Email & SMS)

Afina -
Remote

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Job details

Full-time

Benefits

Employee discount

Qualifications

Analysis skills

Full job description

Join One of the Fastest-Growing Brands in E-Commerce

Afina is one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon.

We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for killers who want to build something massive.

This is not a slow corporate job. We move fast, test fast, launch fast, and win fast.

If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in.

The Role
We’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS.

You’ll be responsible for increasing:

Repeat purchases
Subscription & filter replacement revenue
LTV
Customer retention
Overall CRM performance
You’ll build and optimize high-converting flows, campaigns, segmentation, and retention systems that directly impact the bottom line.

This role has massive upside for someone who wants ownership, speed, and the opportunity to grow with a breakout consumer brand.

What You’ll Do

Own Afina’s email + SMS retention strategy end-to-end
Build and optimize flows in Klaviyo (welcome, abandoned cart, post-purchase, replenishment, win-back, VIP, etc.)
Launch high-performing campaigns that drive revenue every week
Build advanced segmentation and personalized customer journeys
Run aggressive A/B testing across copy, offers, creatives, send times, and CTAs
Improve retention, LTV, deliverability, and revenue per recipient
Own filter replenishment lifecycle campaigns
Work closely with growth, creative, and CX teams to scale retention fast

What We’re Looking For

3+ years in email/SMS marketing for DTC or e-commerce brands
Strong Klaviyo experience
Proven track record driving measurable retention and revenue growth
Strong copywriting + conversion instincts
Data-driven mindset with strong analytical skills
Ability to execute at high speed in a fast-growth startup environment
Highly organized, proactive, and obsessed with performance

Why Join Afina

Join a category-leading brand scaling extremely fast
Massive ownership and direct impact on growth
Work with a hungry, high-performance team
Fast career growth opportunities
Competitive pay + bonuses + equity upside
Remote flexibility
Free Afina products + employee discounts

If you want to help build the next iconic wellness brand and scale a retention engine doing millions in revenue, we want to hear from you.

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