Dorwest is a third-generation family business in the companion animal health field. in 2023 we celebrated our 75th anniversary, and still hold the same values and passions established when the business was founded in 1948. We really love our pets - and this is reflected in everything we do. From our knowledgeable and expert customer service team, to our award-winning marketing campaigns and informative POS, we care about helping our customers do the best for their pets.
We’re looking for a social media whizz to join our award-winning team for 10 months’ maternity cover from November 2026.
Please note this is an office-based role, we’re looking for applicants who currently live within a commutable distance from Poundbury in Dorset.
If you’re a social media guru who has innovative ideas on how to improve the customer experience by creating social strategies and analysing what works and what doesn’t, this role will put you on the front line of making it happen! You should be creative and excel working within a team. But ultimately, you should be able to connect our brand with online customers through our social platforms and spot key opportunities to grow the brand and increase conversion.
You will need to have fantastic work ethic, a positive 'can-do' attitude and a genuine passion for the role and pet industry.
Outline of key responsibilities:
Social media activities, including:
- Platform management / strategy for: Instagram, Facebook, TikTok & LinkedIn.
- Post & video creation, using Photoshop/Canva/CapCut to create & edit assets.
- Platform post scheduling & analysis using Metricool.
- Social giveaway organisation & management.
- Digital agency management, writing paid social campaign briefs.
- Social weekly & monthly KPIs.
- Social customer service, answering customer questions within 24 hours including some evenings and weekends.
- Regular social competitor review for inspiration & informing strategy.
- Attending industry events (including Crufts in March 2027) & social coverage.
Brand ambassador & partner management, including:
- Ambassador requests, onboarding and contract management.
- Ambassador content management and communications, including campaign & strategy newsletters, video calls, and reporting.
- Partner & influencer management including Live co-ordination, campaign briefing and reporting.
- Event ticket organisation for ambassadors & partners.
Brand tasks and other marketing requirements, including:
- Copywriting for brand marketing, including blogs.
- Brand asset creation required other than social.
- Support for brand activities and assets, including photoshoots & catalogue
- Proof reading and copywriting for other marketing requirements.
Overview of the role:
- Assisting the Marketing Manager with data insights from key areas of responsibility (above) to support strategic decision making, campaigns & general communications.
- Working closely with the Digital Marketing Lead to ensure email, blog and other content is aligned to the campaign / social calendar.
- Responsible for all social media platform management, from the planning of weekly posts to top level strategy, ensuring balance between brand, non-brand and promotional comms.
- Responsible for the management of brand ambassadors, including contracts & requirements, monthly briefing of campaigns, weekly management / review of content and reporting.
- Responsible for the management of key brand partners, collaborations and influencers, including contracts & requirements, campaign briefing, management of organic and paid content and assets and reporting.
- Ensuring regular competitor review and industry insights for social campaigns and promotions.
Skills:
- Organised, high level of accuracy and fantastic attention to detail.
- 2 years minimum experience in a digital marketing / social role.
- Proven track record of social platform management.
- Creative, with an understanding of the importance of branding.
- Self-starter with a passion for digital marketing / social & customer intelligence.
- Customer focused with commercial awareness.
- Strong team player & fantastic IT skills including preferred knowledge of in-platform Analytics & Google Analytics.
- Preferred knowledge of Retail FMCG / product marketing experience.
- Good copywriter, with a passion for the pet industry!
Other:
- Contract: 10-month maternity cover from November 2026
- Type: Full time, with 3 x days per week in the office (Poundbury)
- Salary: £29k - £33k
- Benefits: Staff discount, employee assistance programme, free on-site parking
As winner of ‘Online Business of the Year’ at the PIF Awards 2025, the Dorwest brand continues to grow from strength to strength. The product range has grown significantly in the past few years, with newly-launched product MoveWellia noted as the Evening Standard’s top overall joint supplement for dogs. Our marketing is second to none, and we’re looking for a bright spark to join the team experienced with social media marketing to help achieve our business growth goals. This role could suit a current digital role covering social platform management, or social focussed role.
Please email your cover letter and CV to [email protected]
Job Types: Full-time, Permanent
Pay: From £29,000.00 per year
Benefits:
- Casual dress
- Company pension
- Employee discount
- On-site parking
- Store discount
Work Location: In person
