Job Overview
Astute App is a UK-based business growth platform designed to connect businesses with Tthe right business opportunities.
As Astute App continues to grow, we are seeking a proactive, digitally skilled and results-driven Digital Marketing & Sales Officer to champion the acquisition and onboarding of businesses onto the platform and other business offerings
We are seeking a dynamic and results-driven Digital Marketing & Sales Officer to join our innovative team. In this role, you will spearhead our digital marketing strategies and sales initiatives, leveraging cutting-edge tools and platforms to enhance brand visibility, drive customer engagement, and boost revenue. Your energetic approach and strategic mindset will be vital in executing campaigns that resonate with our target audience and achieve measurable growth. This paid position offers an exciting opportunity to lead impactful marketing projects while honing your skills in a fast-paced environment.
The successful candidate must combine practical digital marketing experience with sales, lead generation, content optimisation, data analysis and customer relationship management skills.
The role requires someone who can confidently manage digital platforms, particularly YouTube and Meta platforms, use analytical tools to measure performance, manage prospects through CRM systems and improve Astute App’s visibility across traditional search engines and emerging AI-powered search platforms
Responsibilities
- Develop and implement comprehensive digital marketing plans across multiple channels including social media, email marketing, SEO, and paid advertising campaigns such as Google Ads.
- Manage and optimize website content using WordPress, ensuring it aligns with SEO best practices to improve search engine rankings.
- Create compelling copy for advertisements, social media posts, newsletters, and landing pages that attract and convert prospects.
- Oversee social media management by scheduling posts, engaging with followers, analyzing engagement metrics, and growing online communities.
- Utilize analytics tools like Google Analytics and Microsoft Excel to monitor campaign performance, analyze data trends, and generate actionable insights for continuous improvement.
- Coordinate B2B marketing efforts by establishing relationships with corporate clients and developing tailored sales strategies.
- Lead project management activities for marketing campaigns, ensuring timely delivery within scope and budget while collaborating effectively across teams.
- Design visual content using Adobe Photoshop to enhance the visual appeal of digital assets and promotional materials.
- Conduct market research to identify new opportunities, analyze competitors’ strategies, and adapt marketing tactics accordingly.
- Manage email marketing campaigns by segmenting audiences, crafting engaging messages, and tracking open/click-through rates to maximize outreach effectiveness.
- Demonstrate leadership by guiding team members on best practices in digital marketing and sales processes while fostering a collaborative environment.
Qualifications
- Proven experience in digital marketing, sales, or related roles with a strong understanding of management principles.
- Proficiency in SEO techniques, Google Ads, Google Analytics, WordPress, Adobe Photoshop, Microsoft Office suite (Excel, PowerPoint), and email marketing platforms.
- Excellent communication skills in English with the ability to craft persuasive copy and deliver compelling presentations.
- Strong organizational skills with the ability to manage multiple projects simultaneously through effective time management.
- Analytical mindset with the ability to interpret data insights for strategic decision-making.
- Knowledge of B2B marketing strategies coupled with leadership experience to guide teams toward achieving sales targets.
- Familiarity with social media management tools and project management software is preferred.
- IT literacy with a focus on website management and digital content creation.
Join us as a Digital Marketing & Sales Officer if you're passionate about driving growth through innovative digital strategies! Bring your energy, creativity, and expertise to help us reach new heights in our marketing journey!
Pay: £12.71-£13.00 per hour
Work Location: In person
