Job Overview
We are seeking a dynamic and proactive Marketing Executive to join our vibrant marketing team. In this role, you will spearhead innovative marketing campaigns, manage digital channels, and drive brand awareness across multiple platforms. Your enthusiasm and strategic mindset will help elevate our brand presence and generate impactful results. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to the growth of our organisation. You'll be mentored and developed by some of the best in the business, and represents an opportunity to join a winning team.
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company goals, focusing on B2B (business-to-business) marketing initiatives.
- Manage social media platforms by creating engaging content, scheduling posts, and analysing engagement metrics to optimise outreach.
- Oversee SEO (search engine optimisation) efforts to improve website visibility and organic search rankings using tools like Google Analytics and keyword research techniques.
- Coordinate and execute email marketing campaigns, including content creation, list segmentation, and performance analysis.
- Utilise Adobe Photoshop and WordPress to design visual content and update website pages effectively.
- Plan, manage, and optimise digital advertising campaigns through Google Ads to maximise ROI.
- Conduct market analysis to identify trends, competitor strategies, and new opportunities for growth; prepare detailed reports for management review.
- Lead project management efforts for marketing initiatives, ensuring timely delivery within scope and budget constraints.
- Collaborate with cross-functional teams to ensure consistent messaging across all channels while maintaining high standards of communication skills.
- Monitor campaign performance through analysis tools like Google Analytics; adjust strategies based on data insights for continuous improvement.
Experience
- Proven experience in marketing roles with a focus on digital marketing, B2B campaigns, or related fields.
- Strong management skills with the ability to lead projects and coordinate multiple tasks simultaneously.
- Proficiency in SEO techniques, Google Ads management, Google Analytics, and social media management tools.
- Skilled in copywriting with the ability to craft compelling content tailored for diverse audiences.
- Hands-on experience with Adobe Photoshop, WordPress, Microsoft Office Suite (Excel, PowerPoint), and email marketing platforms.
- Excellent communication skills in English with the ability to articulate ideas clearly and persuasively.
- Demonstrated organisational skills with effective time management to prioritise tasks efficiently in a fast-paced environment.
- Knowledge of IT systems relevant to digital marketing tools and analytics is preferred.
MARKETING DEGREE IS A BONUS.
Join us as a Marketing Executive and become a vital part of our innovative team! Your energy, creativity, and strategic thinking will help shape our brand’s future while advancing your professional journey in the vibrant world of marketing.
Pay: £25,420.00-£30,000.00 per year
Benefits:
- Casual dress
- Company pension
- Work from home
Work Location: Hybrid remote in Liverpool L3 4AF
