TikTok Shop & Digital Marketing Account Executive
Location: Paignton, Devon. Work Pattern: Full-Time Office-Based Role
Build your career at the intersection of TikTok Shop, digital marketing and eCommerce
Superb is a multi-award-winning social commerce and digital marketing agency. We help ambitious businesses grow through stronger online sales, increased brand visibility and performance-led digital marketing, media and social commerce.
Our clients range from fast-growing independent businesses to established high-street names and global brands. We work across sectors including fashion, beauty, publishing, home and interiors, sports nutrition and travel.
As a full-service agency, our expertise spans TikTok Shop, paid and organic social, paid search, SEO, GEO, affiliate and creator marketing, email, digital PR, analytics, content production, livestreaming and wider media.
We are also one of the UK’s most experienced TikTok Shop agencies. Our work brings together LIVE commerce, creators, affiliates, shoppable content, paid media and day-to-day shop operations to deliver measurable commercial growth.
We are now looking for an organised, commercially minded and proactive Account Executive to join our growing team in Paignton.
The role
You will report to the Management Team and support the day-to-day management and delivery of client accounts across TikTok Shop and digital marketing.
Working closely with specialists across Media, Content, Affiliate, Partnerships and Digital Marketing, you will coordinate client activity from onboarding through to campaign delivery, reporting and ongoing account development.
You will not be expected to be a specialist in every marketing channel. Instead, you will learn how different disciplines work together, help connect clients with the right internal expertise and ensure that campaigns are delivered accurately, commercially and on time.
Key responsibilitiesClient and account management
- Support the Account Manager in delivering account plans and agreed client objectives.
- Act as a day-to-day contact for assigned clients, with the Account Manager retaining overall account ownership.
- Build positive and trusted relationships with clients, partners and internal teams.
- Coordinate meetings, communications, actions, approvals and deadlines.
- Develop an understanding of each client’s business, customers, products and commercial objectives.
- Keep clients and internal stakeholders informed about campaign progress.
- Escalate account risks, delivery issues and growth opportunities promptly.
- Present campaign updates and performance insights to clients where appropriate.
TikTok Shop operations
- Support the onboarding of new brands to TikTok Shop and Superb’s internal processes.
- Coordinate shop setup, product information, catalogues, pricing, stock availability and promotional requirements.
- Help plan product launches, seasonal campaigns, promotional events and always-on activity.
- Support the management of affiliate commission rates and promotional incentives.
- Coordinate creator briefs, product samples and campaign communications.
- Help monitor order-flow or platform issues and ensure they are directed to the appropriate person.
- Support platform compliance and the timely resolution of operational issues.
Livestream, creator and content activity
- Help develop livestream briefs and show plans based on client objectives, audiences and priority products.
- Coordinate information between clients, presenters, creators, production teams and internal specialists.
- Support creator sourcing, outreach, onboarding, briefing and communications.
- Assist with short-form and shoppable content campaigns.
- Track content, creator and livestream deliverables against agreed schedules.
- Ensure client feedback and approvals are captured and communicated accurately.
Digital marketing coordination
- Support the planning and delivery of integrated digital marketing campaigns.
- Work with specialists across paid social, organic social, paid search, SEO, GEO, email, affiliate marketing, content, analytics and wider media.
- Coordinate briefs, campaign assets, approvals, timelines and client feedback.
- Develop an understanding of how different marketing channels contribute to awareness, traffic, conversion and customer retention.
- Help ensure that activity across TikTok Shop and wider digital channels is coordinated around the client’s commercial calendar.
- Identify opportunities for clients to benefit from Superb’s wider services and raise these with the Account Manager.
Reporting and performance
- Prepare accurate weekly and monthly client reports for review by the Account Manager.
- Track relevant measures such as GMV, revenue, ROAS, conversion rate, average order value, affiliate contribution, content performance and campaign delivery.
- Turn campaign data into concise observations, actions and recommendations.
- Maintain accurate account, pipeline and communication records within Superb’s CRM and project-management systems.
- Support forecasting, account reviews and campaign evaluations.
- Assist the Director of Marketing and Media Operations with departmental reporting and operational improvements when required.
Essential skills and experience
- Experience in account support, client services, partnerships, sales support, eCommerce, media or digital marketing.
- Excellent written and verbal communication skills.
- Confidence in communicating professionally with clients and colleagues.
- Strong organisational skills and attention to detail.
- The ability to manage several priorities, work to deadlines and follow through on actions.
- Experience using a CRM or project-management platform such as Monday.com, HubSpot or Salesforce.
- Confidence using Google Workspace or Microsoft 365, including spreadsheets, presentations and shared documents.
- An interest in eCommerce, digital marketing, social media or social commerce.
- A collaborative, proactive and solutions-focused approach.
Desirable skills and experience
- Knowledge of TikTok, TikTok Shop or another social-commerce platform.
- Experience working in an agency or coordinating several client accounts.
- Exposure to paid social, creator marketing, affiliate marketing, content or performance marketing.
- Familiarity with measures such as GMV, ROAS, CPA, conversion rate and average order value.
- Experience supporting livestream, influencer or product-launch campaigns.
- Experience working with consumer or eCommerce brands.
You do not need to meet every desirable criterion. If you have strong organisational and relationship-building skills and are excited by eCommerce, digital marketing and social commerce, we would still like to hear from you.
What success looks like
During your first six months, you will:
- Build strong working relationships with your assigned clients and internal teams.
- Manage onboarding and routine account activity accurately and on schedule.
- Produce reliable reports with clear observations and next steps.
- Confidently coordinate activity across TikTok Shop and wider digital marketing services.
- Help improve campaign delivery, client satisfaction and commercial performance.
- Become a confident user of Superb’s TikTok Shop, CRM and account-management processes.
- Demonstrate readiness to take greater ownership of client accounts.
What you’ll get
- A clear development path towards an Account Manager position.
- Hands-on experience across TikTok Shop, digital marketing, creator campaigns and livestream commerce.
- The opportunity to work with ambitious independent businesses and recognised consumer brands.
- Exposure to specialists across a genuinely full-service eCommerce, marketing and media agency.
- Structured support from the management team.
- Training in TikTok Shop operations, campaign reporting and commercial account management.
How to apply
Please upload your CV and a short covering note explaining why this opportunity interests you.
References will be requested following a conditional offer.
Superb is committed to creating an inclusive workplace. We welcome applications from people of all backgrounds and will provide reasonable adjustments throughout the recruitment process. Please let us know if there is anything we can do to support your application.
Job Type: Full-time
Pay: £27,000.00-£32,000.00 per year
Benefits:
- Company events
- Free parking
- On-site parking
Education:
- A-Level or equivalent (preferred)
Experience:
- Account management: 1 year (preferred)
Work Location: In person
