Cake Agency | Shopify Partner is looking for an experienced Performance Marketing Manager to join our growing agency team.
As a Performance Manager at Cake, you’ll play a key role in driving measurable results for our ecommerce clients through data-driven strategies and continuous optimisation. This role focuses on maximising campaign performance, ROI, and revenue growth through rigorous analysis, strategic testing, and expert management of performance marketing channels. You’ll be responsible for the planning, execution, and optimisation of performance marketing campaigns across paid media and SEO - ensuring all activities deliver tangible business outcomes aligned with client objectives.
Who We Are
Cake Agency is an industry-leading ecommerce agency & one of the top performing Shopify Partners in the UK. Retail’s in our DNA. We help brands to be more successful merchants with our 360° approach across Shopify development, branding, and ecommerce marketing. We centralise your efforts, with ecommerce data and retail expertise baked in.
As a Performance Manager, you’ll get:
- Bonus scheme tied to business growth
- Annual salary review linked to personal development
- Medicash health plan & life assurance
- Employee Assistance Programme (EAP)
- Hybrid & flexible working
- Stocked breakfast bar, fresh fruit, snacks & coffee machine
- Regular team socials — canoeing, escape rooms, and more
- Extra annual leave day added each year
- Cake on your work anniversary
These are the skills we’re looking for in a Performance Manager:
- Understanding of digital marketing concepts
- Over 3 years of experience in performance marketing
- Copywriting acumen
- Strong analytical skills and attention to detail
- Direct ecommerce experience is preferable but not required
- Bachelor’s degree in Marketing or a related field is desirable but not required
As a Performance Manager, you’ll be:
Performance Strategy & Planning
- Lead the development and execution of comprehensive performance marketing strategies that drive measurable growth for clients.
- Set clear KPIs and success metrics for all performance campaigns, ensuring alignment with client business objectives and revenue targets.
Campaign Management & Optimisation
- Manage end-to-end campaign execution across multiple performance channels, including Google, Meta, and TikTok.
- Conduct analysis and optimise campaigns to improve key metrics such as CPA, ROAS, conversion rate, and customer acquisition cost.
Analytics & Performance Reporting
- Build and manage comprehensive performance dashboards and reporting frameworks that provide clear visibility into campaign results and business impact.
- Analyse multi-channel attribution data to understand the customer journey and optimise marketing mix accordingly.
- Lead client communications to outline performance results, explain data trends, and present opportunities.
Innovation & Industry Expertise
- Stay at the forefront of performance marketing trends, platform updates, and emerging technologies including AI-powered optimisation and automation.
Collaboration & Team Leadership
- Work closely with the agency’s Marketing Director, Account Managers, and client teams to ensure performance strategies align with broader client objectives.
- Mentor junior performance executives or specialists, building their analytical and strategic capabilities.
- Contribute to new business pitches by developing performance marketing strategies and projections that demonstrate potential value.
Summary
This is an exciting opportunity to help us grow our marketing team and to be involved in a number of exciting projects.
You can apply either through Indeed or by sending your CV and cover letter to [email protected]
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- On-site parking
- Referral programme
- Sick pay
- Work from home
Ability to commute/relocate:
- Birmingham B3 1TH: reliably commute or plan to relocate before starting work (required)
Willingness to travel:
Work Location: Hybrid remote in Birmingham B3 1TH
