Job Title: Territory Sales Manager
Territory: Scotland (primary), Ireland, Northern Ireland, North of England with UK-wide support as needed
Location: New Malden, London
Base Salary: £33,000 – £38,000 (depending on experience)
Commission Potential: £5,000 - £10,000
Reports To: Senior Sales Manager
Vatech UK (Vatech Dental Manufacturing Ltd)
Vatech is the number 1 industry leader in dental CBCT in the world. At Vatech UK, the sales team is the engine that drives consumer reach of our x-ray solutions. We’re seeking a qualified sales manager who can help keep this engine running. The ideal sales manager has deep experience with the entire sales process, excelling at lead generation, relationship building, and deal closing. We’re looking for a quick learner who has strong negotiating skills — someone with a successful track record who can inspire the same performance in others.
Role Overview
We are seeking a proactive Regional Sales Manager to drive growth across Scotland, Ireland, Northern Ireland, and the North of England, while supporting opportunities nationwide when required. The ideal candidate has 3–5 years’ field sales experience and will work closely with—and report to—the London-based Senior Sales Manager to expand pipeline and revenue, and to build scalable processes for sustained growth.
A core part of the role is dealer enablement: equipping distributor partners and their sales teams with product knowledge, sales training, joint field activity, and opportunity management to create a strong foundation for long-term partnerships. The role also includes capacity for direct-to-practice sales on behalf of distributors (demos, presentations, trials, and closing), particularly in Scotland, where you will establish our first dedicated regional point of contact and help assess and lay groundwork for a potential future Vatech UK regional base.
Key Objectives (first 12 months)
Grow revenue and market share across the territory; support national campaigns as needed.
Build a healthy pipeline with appropriate coverage and forecast accuracy.
Raise distributor capability through structured training, coaching, and joint visits.
Establish a visible Vatech presence in Scotland; extend reach into Ireland, Northern Ireland, and the North of England.
Implement repeatable territory processes (account segmentation, QBRs, enablement plans).
Key Responsibilities
Territory Strategy & Execution: Create and execute a territory plan that expands our customer base and extends company reach across the assigned regions.
Dealer Management: Identify, onboard, and develop distributor partners aligned with our quality-of-service standards; deliver enablement (sales & product training), conduct QBRs, and track performance against agreed objectives.
Direct-to-Practice services: Conduct demonstrations, presentations, and evaluations; manage opportunities end-to-end from lead to close, including tenders and procurement processes.
Training & Adoption: Provide user/operator training to customers directly and/or on behalf of distributor partners to ensure excellent onboarding and utilisation.
Collaboration: Support the Senior Sales Manager and work cross-functionally with Sales Operations, Marketing, and CS to deliver campaigns, events, and customer programs.
Market Intelligence: Monitor competitive activity, gather customer insights, and feed recommendations into product, pricing, and go-to-market plans.
Reporting & Forecasting: Maintain CRM hygiene, analyse performance data, and produce accurate forecasts and action plans.
Qualifications and Experience
3–5 years’ successful field sales experience (medical/dental devices or capital equipment preferred).
Proven track record of meeting/exceeding targets and developing new territory.
Experience managing distributors or channel partners, including training and joint selling.
Strong presentation, demo, and training skills; confident with executive and clinical audiences.
Proficiency with CRM and MS Office (Excel/PowerPoint); data-driven approach to planning.
Full UK driving licence; willingness to travel extensively across the territory.
Nice to Have:
Knowledge of dental imaging (CBCT, panoramic, intraoral) or related clinical workflows.
Experience launching a new region or establishing a regional base/office.
Familiarity with the UK & Ireland dental dealer landscape.
Skills and Attitude
Ownership and accountability; builds processes that scale.
Consultative selling, negotiation, and relationship management.
Clear communicator and coach; elevates distributor teams.
Highly organised self-starter; plans meticulously and executes with urgency.
Customer-centric mindset; high standards for training and post-sale support.
What we offer
Job Types: Full-time, Permanent
Annual Salary: £33,000 – £38,000 (depending on experience)
Annual Meal allowance: £3,900
Annual Commission Potential: £5,000 - £10,000
Car Allowance or Access to a Company Pool Car
Pension: Auto-enrolment pension (Employer contribution 5%)
Benefits: Birthday gift voucher, Cycle to work scheme, Long-service awards
Working hours: Mon - Fri, 9 am to 5:30 pm
Annual leave: 22days (except Public and Bank holidays)
Pay: £33,000.00-£38,000.00 per year
Benefits:
- Cycle to work scheme
- Sick pay
Application question(s):
- Do you have experience selling medical, dental, or other capital equipment?
- Do you have experience managing distributors or channel partners?
Experience:
- Sales: 3 years (required)
Work Location: In person
