Job Summary
We are seeking a dynamic and innovative Digital Marketing Specialist to drive our online presence and elevate our brand awareness across multiple digital channels. This paid position offers an exciting opportunity to lead impactful marketing campaigns, optimize digital content, and analyze performance metrics to achieve measurable growth. The ideal candidate will be passionate about digital marketing strategies, possess strong management skills, and thrive in a fast-paced environment. Join us to craft compelling digital narratives that resonate with our target audiences and propel our business forward!
Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as social media, email, search engines, and display advertising.
- Optimise website content using SEO best practices to improve search engine rankings and increase organic traffic.
- Manage and update WordPress websites, ensuring content is current, engaging, and aligned with brand standards.
- Create visually appealing graphics and promotional materials using Adobe Photoshop to support marketing initiatives.
- Oversee paid advertising campaigns through Google Ads, monitoring performance and adjusting strategies for maximum ROI.
- Conduct detailed analysis of campaign performance using Google Analytics and other tools; prepare reports to inform future marketing strategies.
- Write compelling copy for various digital channels including social media posts, email newsletters, landing pages, and advertisements.
- Coordinate with cross-functional teams to ensure timely execution of projects while maintaining high-quality standards.
- Lead social media management efforts by scheduling posts, engaging with followers, and growing online communities.
- Track project timelines using project management tools to ensure deadlines are met efficiently.
- Utilise Microsoft Office tools such as Excel and PowerPoint for data analysis and presentation of marketing insights.
Skills
- Proven experience in digital marketing management with a focus on B2B (business-to-business) environments.
- Strong knowledge of SEO techniques and best practices for improving online visibility.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Proficiency in Adobe Photoshop for creating visual content that captures attention.
- Hands-on experience with WordPress website management and updates.
- Expertise in managing Google Ads campaigns for targeted advertising efforts.
- Analytical skills to interpret data from Google Analytics and other tools for actionable insights.
- Exceptional copywriting skills tailored for diverse digital platforms.
- Skilled in social media management across major platforms such as LinkedIn, Facebook, Twitter, and Instagram.
- Proficiency in Microsoft Excel for data tracking and analysis; familiarity with Microsoft PowerPoint for reporting presentations.
- Strong communication skills in English to effectively collaborate within teams and engage audiences online.
- Knowledge of IT systems relevant to digital marketing tools and platforms.
- Excellent time management and organizational skills to prioritize tasks efficiently while meeting deadlines.
Join us as a Digital Marketing Specialist where your creativity meets strategic thinking! Be part of a vibrant team dedicated to innovative marketing solutions that make a real impact empowering your career growth every step of the way
Pay: £25,500.00-£26,000.00 per year
Work Location: In person
