About the Role:
The Marketing & Communications Manager will be responsible for developing and executing effective marketing strategies to enhance the company’s brand presence in both public and private sectors. The role includes overseeing external and internal communications, manage the company website, supporting the Business Development team, and managing marketing activities and the marketing mix, to generate effective campaigns. Measurement of ROI is key to the success of this role.
Job Description:
External Communications Strategy: Develop, implement, and manage a comprehensive marketing and communications strategy to position the company as a leader in the Mechanical & Electrical industry.
Internal Communications: Develop and maintain effective internal communications to ensure employees are informed and engaged with the company’s mission and goals.
Website Management: Manage the company’s website to ensure it remains user-friendly, visually appealing, and to effectively communicate the company’s brand and value proposition. Work with the SEO provider to ensure strong visibility for our website, increase organic traffic, brand awareness, and conversions.
Brand Presence: Create and maintain a strong brand presence across public and private sectors, focusing on B2B clients including Education, Defence, and Emergency Services. Develop occasional white papers and case studies.
Agency Management: Identify, liaise with, and manage external agencies within agreed budgets.
Business Development Support: Collaborate with the Business Development team to identify market trends, develop strategies, and support client acquisition efforts.
Marketing Budget Management: Plan and execute marketing activities within approved budgets, ensuring cost efficiency and ROI.
Other Marketing Activities: Manage and oversee additional marketing initiatives, including event management and exhibitions, in collaboration with the Office Manager. Produce printed and digital promotional materials such as brochures and leaflets to communicate the company’s message consistently.
Social Media: Plan, create, and execute social media campaigns across platforms such as LinkedIn and Instagram using tools like Canva. Ensure content is prepared in advance for review and approval.
Newsletters & Communications: Design and distribute quarterly internal and external newsletters to ensure consistent messaging with key stakeholders.
Reporting & Analytics: Provide actionable marketing reports on engagement, lead generation, conversion rates, and campaign performance to support decision-making and continuous improvement.
Content Creation: Obtain and produce content for social media, case studies, website, and newsletters using in-house photography or external suppliers when necessary.
Site Visits: Conduct occasional site visits to stay informed about ongoing projects and identify opportunities for content across various media formats.
Requirements
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Knowledge of M&E or Construction environment would be an advantage
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Marketing knowledge & background
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Excellent Teamwork
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Confidence to liaise with many different teams
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Excellent Attention to detail
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Strategic Thinking
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Creativity and Innovation
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Analytical Skills
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Communication and Interpersonal Skills
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Excellent Organisational Skills
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Minimum of 2-3 years of experience in a marketing role, preferably within Construction or the M&E sector
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Proven experience in developing and executing successful marketing strategies
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Proven experience in social media, creating content & working on social media strategies
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Strong understanding of B2B marketing principles and relationship building
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Excellent written and verbal communication skills
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Ability to manage multiple projects and meet deadlines
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Strong leadership and team management skills
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Creative Skills – photography/delivering self-content creating skills would be an advantage
Benefits
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Competitive Salary
- Company Pension
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21 Days Holiday plus Bank Holidays (pro rata’ed)
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Apple IT equipment
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Ongoing Training
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Team Building
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Office based position – however site visits will be required to gain content
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Site visits
