We are hiring a Paid Social Account Director to lead one of our most high‑profile retail partnerships: ASDA. This role sits at the heart of performance, shaping how paid social drives real commercial impact for a complex, fast‑moving brand with scale. You’ll blend strategic thinking, data‑led decision making, and people leadership to help ASDA connect meaningfully with customers across platforms. If you enjoy building trusted client partnerships and growing teams while solving real business challenges, this role offers genuine influence and scope.
What you’ll be doing
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Own the paid social strategy for ASDA, ensuring activity delivers clear, measurable business outcomes aligned to wider retail and e‑commerce goals.
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Act as a senior, trusted client partner, confidently guiding stakeholders through platform, privacy, and measurement changes.
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Lead multi‑platform planning, activation, and optimisation, embedding testing to demonstrate incremental value from paid social.
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Champion data‑led thinking by developing robust measurement frameworks that go beyond surface‑level platform metrics.
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Partner closely with wider agency teams to integrate paid social seamlessly into broader media and performance plans.
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Create clear, effective processes that support quality delivery, financial governance, and sustainable ways of working.
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Lead, coach, and support your team, fostering an inclusive culture where people feel valued, challenged, and supported to grow.
Skills we’re looking for
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Proven experience leading paid social strategy and delivery on large, complex client accounts, ideally within retail or commerce‑driven environments.
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Strong understanding of paid social platforms, with the ability to form a clear point of view on strategy, creative effectiveness, and innovation.
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Confidence translating data and insights into clear recommendations for senior stakeholders.
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Experience balancing innovation with operational rigour, including financial and quality assurance responsibilities.
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A collaborative mindset, comfortable working across disciplines to deliver integrated solutions.
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People leadership experience, with a coaching approach that supports development at different career stages.
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Curiosity and adaptability, with an interest in how technology, privacy, and consumer behaviour continue to shape performance marketing.
