Who are we?
For over 30 years, we’ve travelled, we’ve laughed, we’ve grown. We believe life is for living and
more fun with those we love. We are Made for Life.
Our mission statement:
Crafting clothes for life’s everyday adventures. Today, tomorrow and always.
Our Product formula:
Considered style. Trusted Quality. B Corp certified.
We are proud to have featured in the Sunday Times top 10 Best Places to Work 2026.
Equality and inclusion isn’t an aspiration but the standard. We promote and drive equality
within our workforce to ignite an inclusive foundation for us all to build from and truly connect
with our customers, colleagues, and communities alike. You play a key part in creating an
environment free from prejudice, racism, sexism, harassment, bullying and any other form of
marginalisation in our workplaces.
Role Summary
As Store Manager, you will lead your team to deliver exceptional customer experiences, drive
profitable growth, and uphold operational excellence. You will be responsible for implementing
the retail plan, ensuring omnichannel service standards are met, and that your team is
supported, developed, and empowered. You will play a key role in driving business growth,
maintaining compliance, and protecting the integrity of the store, team, and brand.
Role Responsibilities
- Lead by example, consistently demonstrating professionalism, Brand-aligned behaviour,
and a positive attitude.
- Ensure the store consistently delivers an exceptional customer experience that reflects
brand values.
- Lead, coach and inspire the entire store team, including Assistant Manager, Team Leads
and crew. Fostering a culture of growth, accountability and teamwork.
- Drive a high performance culture, setting clear expectations and delivering regular
feedback.
- Own the stores performance, ensuring targets are met across sales, service and
operational KPI’s & compliance.
- Manage recruitment, succession planning and team development to build a strong talent
pipeline.
- Implement retail plans and visual merchandising standards.
- Oversee stock management, ensuring stocktakes, stock checks and adjustments are
kept inline with company standards.
- Champion diversity, inclusion and wellbeing across the store team.
- Represent the brands values through behaviour, communication and presentation.
