Head of Paid Social & Growth
Location: Manchester (Hybrid)
About the Role
We're looking for an experienced Head of Paid Social & Growth to take full ownership of our Meta advertising.
This is a senior role with real responsibility and autonomy. You'll own the strategy, execution and performance of our Meta advertising, working closely with our internal creative, social and creator teams to drive scalable, profitable growth.
You'll be joining a rapidly expanding consumer brand based in Manchester that has established itself in the UK and is continuing to grow across the US, Europe and other international markets.
We're looking for someone who can take our Meta advertising to the next level and make it a core growth engine for the business.
Responsibilities
- Full ownership of our Meta advertising strategy and execution.
- Managing and scaling campaigns across the Meta platform.
- Developing and executing a structured creative testing programme.
- Testing and scaling creatives, audiences, offers and campaign structures.
- Working closely with our internal creative, social and creator teams to turn content into high-performing advertising.
- Monitoring performance and optimising campaigns for profitable growth.
- Managing Meta advertising budgets efficiently to maximise commercial return.
- Identifying new growth opportunities across audiences, creative formats and international markets.
- Producing clear performance reports with commercial recommendations and next steps.
Experience & Requirements
- Minimum 5 years' experience managing Meta advertising.
- Proven experience scaling ecommerce brands through Meta.
- Experience managing significant monthly Meta advertising budgets.
- Strong understanding of Shopify and direct-to-consumer ecommerce.
- Demonstrable track record of delivering profitable growth through paid social.
- Strong understanding of creative testing frameworks and performance analysis.
- Experience working closely with creative, content and influencer teams.
- Commercial mindset with a focus on profitability rather than vanity metrics.
- Highly analytical with the ability to interpret data and make commercially sound decisions.
- Comfortable taking full ownership of a paid social function.
- Excellent communication and organisational skills.
- Self-motivated, proactive and able to thrive in a fast-paced environment.
This role is best suited to someone who has already managed Meta advertising at scale and is excited by the opportunity to build one of the UK's leading paid social programmes for a fast-growing consumer brand.
Why Join Us
- Join a rapidly growing company expanding internationally.
- Take full ownership of our Meta advertising strategy and performance.
- Work alongside an experienced in-house creative, social and ecommerce team.
- Have genuine autonomy to test ideas, make decisions and influence the direction of the business.
- Opportunity to grow with the business as we continue to scale globally.
Salary
Starting salary from £55,000 (depending on experience) + Uncapped Performance Bonus
We're looking for the right person rather than applying a fixed salary band. An exceptional candidate with the right experience and proven track record will be rewarded accordingly.
Alongside your base salary, you'll have access to an uncapped performance bonus designed to reward profitable growth. We believe outstanding performance should be recognised, so your bonus will be linked to agreed commercial objectives and the value you create for the business, rather than simply advertising spend.
For the right individual, this role offers significant earning potential as both you and the business continue to grow.
Job Types: Full-time, Part-time
Pay: From £55,000.00 per year
Benefits:
Application question(s):
- Do you have at least 5 years' experience managing Meta advertising for ecommerce brands?
- Have you personally managed Meta advertising budgets of £100,000+ per month?
Work Location: Hybrid remote in Salford M5 4WN
