We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.
You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.
Requirements
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5+ years in SEO, with clear ownership of strategy and measurable commercial results
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Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
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Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
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Experience building authority through digital PR, original data or editorial partnerships
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Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
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Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
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Experience managing agencies, freelancers and cross-functional stakeholders
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Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)
Benefits
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23 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension – Salary exchange Scheme
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Life Assurance
- My Culligan benefits -Discount platform
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Culligan Product discounts
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Employee Assistance programme
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Ongoing Training and Development
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Enhanced maternity, paternity, and grandparent leave
