Job Role: Sales and Account Lead
Location: Staines, Surrey
Type: Part Time / Flexible / Freelance
Reports To: Shop Manager / Owner
Big Belly Tales Catering & Events creates memorable food experiences for corporate clients, celebrations, private events and community occasions. Alongside premium Indian catering, we offer artisan cakes, desserts and celebration packages through our bakery brand, delivering everything from office lunches to large-scale events.
We're looking for an energetic sales professional who enjoys meeting people, building relationships, creating new business opportunities and retaining clients.
Why Join Big Belly Tales?
- Join a fast-growing local food and events business.
- Help shape a growing brand with significant opportunity for progression.
- Sell a diverse portfolio spanning catering, cakes, desserts and premium event experiences.
- Work in a role where your success directly influences business growth and your earning potential.
- Be part of a team that values creativity, customer experience and community engagement.
Role Purpose
The Sales & Business Development Executive will be responsible for generating new revenue by selling catering, celebration cakes, desserts, gifting and event packages to businesses and consumers across Surrey, West London and surrounding areas.
This role combines field sales, networking, relationship management and account growth.
Success will be measured on new customers acquired, recurring business, sales pipeline and revenue growth.
Key Responsibilities
Business Development
- Generate new B2B and B2C business opportunities
- Prospect and approach new customers daily
- Build relationships with decision makers
- Attend networking events and exhibitions
- Conduct client meetings and food tastings
- Convert enquiries into confirmed bookings
Sales Responsibilities
- Build and maintain a sales pipeline, Cold calling, Cold emailing, LinkedIn prospecting, Door-to-door business visits, Referral generation, Customer presentations, Proposal writing, Quotation preparation
- Contract negotiation, Closing sales, Upselling, Cross-selling, Account management
Marketing Support
Work alongside marketing to:
- Generate leads, Promote seasonal campaigns, Create offers and targeted customer packages, Launch new products, Represent the brand, Manage corporate partnerships
Customer Relationship Management
- Record customer interactions, Follow up quotations, Increase repeat business, Encourage referrals, Collect testimonials, Resolve customer concerns
Skills & Experience
Essential
- 2–5 years in sales or business development, Proven record of achieving sales targets, Excellent communication skills, Strong networking ability, Confident conversation initiator, Commercial awareness, Full UK driving licence, Self-motivated and organised, Comfortable working independently
Preferred
- Hospitality sales, Catering sales, Food industry, Corporate sales, Bakery sales, FMCG experience
Personal Attributes
We are looking for someone who is:
- Outgoing, Entrepreneurial, Resilient, Results driven, Customer focused, Relationship builder, commercially minded
Key Performance Indicators that will become base for commission
Success will be measured by:
- Revenue generated, New business revenue, Gross margin achieved, New customer acquisition, Customer retention, Repeat business, Average order value, Conversion rate, Pipeline value, Customer satisfaction, Referral business
Perks & Benefits
- Commission based role, % aligned to KPIs.
- New account Bonus, Account retention Bonus, Large events Bonus
- Fixed client visit costs will be covered
- Staff discounts on cakes, bakes, and takeaway meals.
- Friendly, supportive work environment.
- On-the-job training and product knowledge sessions.
This is a zero hours contract role, minimum hours and compensation includes fixed base salary + commission, if shortlisted this will be discussed in detail.
Pay: From £25,450.00 per year
Benefits:
- Employee discount
- Work from home
Work Location: Hybrid remote in Staines-Upon-Thames
