What you’ll do
Own the planning, delivery, and optimisation of media for all advertising including PAYM SIMO, PAYM MBB, PAYG and PAYM android handset campaigns. This includes responsibility for demand generation, improved ROAS and sales optimisation, performance reporting and inputs supporting forecasting to drive new customer acquisitions through the e-shop, TSAR and Retail.
This role will suit someone who is collaborative, curious, ambitious, and enjoys pushing boundaries to drive continuous improvement and seeks innovative solutions to meet business needs.
Responsibilities will span end-to-end campaign delivery from strategy and campaign planning to creative production for PAYG digital campaigns to channel activation and media optimisation. With heightened focus PAYM driving new customer growth across SIMO and Android handset campaign insight driven planning, campaign reporting and campaign optimisation will be key to drive success.
The marketing channels we work with include Paid Search, Paid Social, Display, Press, Radio/Audio, Outdoor, TV/AV/Video channels and partnerships.
Key accountabilities:
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Media campaigns aligned to commercial and segment strategies using an omni-channel approach to driving sales
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Working in close collaboration with media agencies, biddable team and campaign teams to shape and deliver best in class media and comms.
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Engage key stakeholders including terminals, commercial, GTM, and campaign managers to coordinate all the elements required to execute campaigns successfully and in a timely manner
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Ensuring that all campaigns, promotions and tests are executed on time, with appropriate set up and evaluation close alignment with campaigns managers
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Regular performance reporting on marketing activities to key stakeholders e.g. vendors/agencies/creative teams with clear insights and recommendations to fuel future campaign optimisations
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Campaign performance - articulation of performance metrics & demonstration of ROAS (sales)
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Budget management across PAYG and PAYM in collaboration with other PAYM media planners for SIMO and Handset campaigns