As a Marketing Specialist - Customer Engagement (CRM), you will support the delivery of digital marketing activity, developing and implementing our email and push strategy, key activities and campaigns. Reporting into the Customer Engagement Manager.
Assisting in the planning, execution and optimisation of email communications and campaigns to drive customer engagement, retention and sales. This role will leverage strategy, creativity and data analytics to deliver targeted, high-performing communications to customers that enhance engagement with Morrisons.
Some of your responsibilities will include:
Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity)
Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaigns
Ensure that the media plan is competitive and reaches customers in both a timely and relevant format.
Customer segmentation and targeting; understand the target audience, be dynamic with content
Be an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability
Report and track campaign effectiveness through Salesforce
Shaping and delivering CRM campaigns using Salesforce Marketing Cloud
Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan
Work closely with the rest of the marketing team to deliver and integrated communications plans
In return for all your hard work, you will receive:
15% discount in store from the day you join us
Additional 10% discount card for a friend or family member
Annual bonus scheme
Career progression and development opportunities
Generous holiday entitlement
Market leading pension scheme and life assurance
Healthcare benefits including Aviva Digital GP
‘MyPerks’ giving you discount with over 850 retailers
Free parking onsite
Enhanced Family, Maternity and Paternity Leave
Private Healthcare
Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!
At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.
There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!
At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.
We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.
For this role someone who has:
Experience needed to progress to interview
Strong experience with Salesforce Marketing Cloud and understanding of developing campaigns
Evidence of delivering consumer centric digital communication and campaigns
A strong reputation for a positive outlook and supporting others to succeed
Experience of developing communications strategy and translating this into business delivery:sales, profit and cash
HTML and SQL experience
Experience with utilising customer data and aligning to GDPR guidelines
Knowledge
Knowledge of the Retail and Marketing industry, particularly digital
Commercial and financial understanding
Strong knowledge of email marketing platforms and CRM systems
Knowledge of loyalty programs and promotional mechanics
Understanding of retail loyalty programmes
Skills
The ability to champion change, pace and simplicity
An engaging communicator and creative thinker
Data-driven mindset and analytical thinker
Ability to work under pressure and at pace
Attention to detail and quality control
Content planning and copywriting ability
