Are you a creative, commercially minded Digital Marketing professional who enjoys combining strategy with hands-on delivery?
Would you like the opportunity to shape the digital presence of two established UK brands whilst helping drive real business growth?
At Japanese Knotweed Ltd, we're looking for a proactive and innovative Digital Marketing Executive to join our growing team. Reporting to the Group Head of Marketing & Business Development, the Digital Marketing Executive will be responsible for planning, delivering and continually improving the Group's digital marketing activity across both Japanese Knotweed Ltd and Environment Controls.
Working across B2B and B2C markets, the role is accountable for increasing the Group's online visibility, strengthening brand awareness and generating qualified enquiries that support business growth. Hands-on experience in PPC, website management and content creation is essential, as these will form key parts of the role. The postholder will develop and optimise paid campaigns, manage and improve website content and performance, and create engaging content across digital channels. They will use data and insights to continually improve marketing effectiveness.
Working closely with the Group Head of Marketing & Business Development, the role will also help ensure the business remains at the forefront of emerging digital marketing technologies, AI search developments and industry best practice.
Main Responsibilities
Digital Marketing Strategy
- Develop and deliver digital marketing campaigns that increase the Group's online visibility, strengthen brand awareness and generate qualified enquiries across both B2B and B2C markets.
- Identify new digital marketing opportunities, technologies and emerging AI search trends that support the Group's marketing objectives.
- Research competitor activity and market trends to recommend improvements to digital marketing performance.
Campaign & Website Management
- Create engaging, informative and lead-generating digital content for websites, social media, email campaigns and other digital channels, ensuring content aligns with the Company's brand and marketing objectives.
- Manage and maintain the Group's WordPress websites, ensuring content is accurate, up to date, user-friendly and optimised for search engine performance.
- Apply SEO best practice to improve organic search rankings, website traffic and online visibility.
Performance & Continuous Improvement
- Monitor and evaluate website and campaign performance using digital reporting tools, producing regular reports and recommendations to improve marketing effectiveness.
- Analyse marketing data to identify opportunities to increase customer engagement, enquiry generation and return on investment.
- Keep up to date with developments in digital marketing, AI search and online platforms, recommending improvements where appropriate.
Brand & Business Support
- Work closely with the Group Head of Marketing & Business Development to support wider marketing initiatives, business development activities and the promotion of the Group's services.
- Ensure consistent branding and messaging across all digital platforms and marketing communications.
- Undertake any other duties reasonably required that are commensurate with the level and responsibilities of the role.
Person Specification
Experience
- Minimum of 2 years' experience in a digital marketing role.
- Demonstrable hands-on experience across PPC, website management and content creation is essential.
- Hands-on PPC experience, including setting up, managing, monitoring and optimising paid search campaigns, ideally using Google Ads.
- Website management experience, including WordPress, content updates and ongoing website optimisation.
- Strong content creation experience, with the ability to plan and produce engaging, conversion-focused content for websites, social media and digital campaigns.
- Experience planning and managing digital marketing campaigns across multiple online channels.
- Experience using website and campaign analytics to measure performance, identify opportunities and inform improvements.
Knowledge & Skills
- Good understanding of SEO and digital marketing best practice.
- Experience using Google Analytics, SEMrush, Google Search Console and similar reporting tools.
- Good understanding of AI search trends and emerging digital marketing technologies.
- Proficient in Microsoft 365.
- Excellent written and verbal communication skills.
Personal Attributes
- Self-motivated with the ability to work independently.
- Creative, organised and analytical.
- Strong attention to detail with excellent time management skills.
- Able to manage multiple priorities and adapt to changing business needs.
Salary
· £35,000 - £40,000 per annum, dependent on experience
Working arrangements
- full-time role, Monday to Friday, 40 hours per week
- Hybrid/office
Benefits
Salary sacrifice pension scheme
23 days annual leave (pro rata for part-time employees)
Medicash
The Company also operates a holiday purchase scheme, allowing employees to purchase up to 17 additional days' annual leave.
Japanese Knotweed Ltd and Environment Controls (the Environmental Controls Group) specialise in the control and removal of Japanese knotweed, other invasive plants/species, ground contamination and amenity weed management, throughout the UK. We mitigate and solve the problems these issues cause for property developers, construction companies, facilities management companies, corporate clients, local authorities, housing associations and private homeowners. We pride ourselves on offering the best service in the industry, and we’ve been doing that since 2010.
Our people are brilliant – they are self-motivated and dedicated. They are reliable and conscientious, and all share the same vision. They are energised by delivering an outstanding service to our customers with transparency and accountability, and this is what makes us a market leader.
We aspire to employ the best people to work for us, people who can take ownership of their roles and who enjoy doing what they do best, for a friendly and caring company. You will be a well organised and problem-solving person who is motivated by delivering high standards and who takes pride in a job well done.
Job Type: Full-time
Pay: £35,000.00-£40,000.00 per year
Experience:
- of proven digital marketing: 2 years (required)
- PPC: 2 years (required)
- Content creation: 2 years (required)
- Website management: 2 years (required)
Work Location: Hybrid remote in Romsey SO51 7JF
