We are working with a fast-growing business that operates two direct-to-consumer websites. They are seeking an experienced Head of eCommerce to lead digital trading, optimisation and merchandising across both sites whilst leading a small team.
Own end-to-end ecommerce performance. Set the strategy and roadmap for both websites to maximise revenue, profitability and customer lifetime value.
Drive commercial KPIs. Be accountable for CM2, average order value, conversion, and new vs returning customer mix - using insight to prioritise activity that delivers profit per visit.
Lead and develop the optimisation function. Line-manage the CRO Manager: set objectives, coach on experimentation discipline, conversion copy and UX improvements, and review test plans and outcomes.
Coordinate technical and merchandising resources. Manage a fractional technical lead and fractional merchandising resource to ensure platform stability, rapid feature delivery, catalogue health and effective site merchandising.
Own the testing and personalisation agenda. Establish and run an evidence-led experimentation programme across both sites to increase conversion and average order value.
Optimise the customer journey. Use customer insight, analytics and user research to remove friction across discovery, selection and checkout for both new and returning customers.
Commercial planning and stakeholder management. Work closely with marketing, operations and supply chain to align promotions, stock availability and media investment with site capability and margin targets.
Reporting and governance. Own regular performance reporting for the senior leadership team, set OKRs for the ecommerce function and ensure robust post-campaign analysis.
We welcome candidates at a range of experience levels; the right person will combine strategic vision with hands-on execution and a relentless focus on profit per visit.
