A fantastic opportunity to become a key member of a high-performing marketing team and manage successful, strategic campaigns that resonate with secondary school teachers and school leadership teams. You’ll be responsible for creating innovative campaigns across a range of subjects with a focus on digital channels, that meet revenue, evaluation and dues targets and help grow Collins’ presence in the strategically important secondary market.
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Develop, write and implement marketing plans for product areas as directed on time and to budget
- Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design
- Show leadership driving digital campaigns that make full use of online marketing opportunities, including briefing web pages, copy writing, creating video and graphics for social media channels and designing emails
- Utilise all digital platforms and channels including YouTube and Amazon to produce innovative campaigns that set us apart from the competition
- Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget
- Measure and report upon campaign performance
- Support the sales team with ongoing lead generation, effective materials and sales initiatives as required
- Management of designated areas of the marketing budget
- Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division
- Line management and supervision of team members as agreed with the Schools Marketing Director
- Actively research and look for marketing opportunities to maximise reach and drive sales of resources
- Work with authors to help maximise sales and to support our aim to provide excellent author care
- Present campaigns to the sales team and wider business as needed
- Lead on additional projects as needed and agreed with the Schools Marketing Director
- Work with editorial colleagues to shape acquisitions and resource development
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An interest in education publishing and marketing
- Proven success in using a range of digital marketing channels successfully
- Experience of design systems preferable – e.g. Canva/Photoshop/Adobe
- Strong organisation skills and ability to prioritise workload and juggle tasks
- A clear, accurate writing style and the ability to produce fluent and persuasive copy
- Able to use initiative to develop new ideas and solve problems
- A proactive and can-do attitude, with the ability to remain calm under pressure
- A team player with excellent communication and people skills
- Excellent attention to detail
If you wish to discuss anything regarding this position and/or your application to this role, please reach out to
[email protected] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.
With a history stretching back over 200 years, HarperCollins is the second largest consumer book publisher in the world. Here at HarperCollins UK, we publish around 1,500 books a year for readers of all ages and interests.
Our bestsellers include Bernard Cornwell, Adele Parks, Jonathan Franzen, and Chimamanda Ngozi Adichie. Memoirs of British prime ministers. Hilary Mantel’s Wolf Hall trilogy. George R. R. Martin’s A Song of Ice and Fire series. And legendary titles by legacy authors J.R.R. Tolkien, Agatha Christie and C.S. Lewis.
We’re home to the most iconic bears, Paddington, Rupert and Winnie-the-Pooh, and Judith Kerr, Rob Biddulph and Michael Morpurgo, Mr Men & Little Miss, Thomas & Friends and Minecraft for our younger readers.
We have offices in London, Honley, Manchester, Edinburgh, Glasgow and Dublin. In London, we’re in The News Building with News UK. Keeping our historic connection to Glasgow, we’re also based in the Robroyson district where each week, our distribution centre sends up to 3 million books around the world.
