PART TIME PPC AND PAID MEDIA SPECIALIST
20 hours per week
Permanent position
Hybrid working
Competitive salary based on experience
About Lifestyle & Mobility
Lifestyle & Mobility is one of the UK’s fastest growing mobility retailers. We help customers regain and maintain their independence through specialist products, expert assessments and personal service.
We are looking for an experienced PPC and Paid Media Specialist who can turn advertising investment into qualified enquiries, appointments, store visits and profitable sales.
The opportunity
This is a senior, hands-on role with genuine ownership of our paid advertising accounts, budgets and performance.
You will manage and improve campaigns covering ecommerce, retail locations, specialist products and assessment services.
Clicks are useful. Impressions are nice. Profitable customers are what really matter.
We need someone who understands the whole journey from advert and landing page through to telephone enquiry, HubSpot record, store visit and completed sale.
What you will be responsible for
- Developing and delivering a commercially focused paid media strategy
- Managing advertising budgets and ensuring spend is directed towards the best opportunities
- Building, managing and optimising Google Search, Shopping, Performance Max, Demand Gen, Display and remarketing campaigns
- Managing Microsoft Advertising and Meta campaigns where commercially appropriate
- Developing local campaigns for our retail stores and national campaigns for ecommerce and specialist assessments
- Managing Google Merchant Centre and improving product feed quality
- Conducting keyword, search term and negative keyword research
- Managing audiences, geographic targeting, bidding strategies and campaign structures
- Writing and testing compelling advertisements, headlines, descriptions and calls to action
- Testing landing pages, creative assets, audiences and campaign messages
- Monitoring budgets, pacing and performance throughout the month
- Identifying wasted spend quickly and taking practical action to correct it
- Ensuring accurate conversion tracking for telephone calls, forms, appointments, online purchases and store enquiries
- Using GA4, Google Tag Manager, enhanced conversions and call tracking
- Helping connect advertising activity with HubSpot, offline conversions and completed sales
- Reviewing lead quality with our sales and retail teams rather than relying solely on platform data
- Analysing profit margin, cost per acquisition and customer value when making campaign decisions
- Monitoring competitors, customer demand and seasonal trends
- Producing clear reports explaining performance, problems, opportunities and next actions
- Keeping up with platform developments, automation and the practical use of AI in paid media
What we need from you
- At least five years of substantial hands-on PPC or paid media experience, or equivalent demonstrable expertise
- Evidence of personally managing meaningful advertising budgets
- A proven record of improving return on advertising spend, lead quality, sales or cost per acquisition
- Advanced knowledge of Google Ads and Google Merchant Centre
- Strong experience with Search, Shopping and Performance Max campaigns
- Experience with ecommerce, lead generation and local advertising
- Strong knowledge of GA4, Google Tag Manager and conversion tracking
- Experience with enhanced conversions, call tracking and offline conversion imports
- Confidence analysing campaign and customer data and making commercially sensible decisions
- Strong advertising copywriting and landing page optimisation skills
- Excellent attention to detail and budget control
- The ability to work independently while collaborating with marketing, sales, retail and website teams
- The confidence to challenge poor performance and take ownership of improvements
Google Ads certification is desirable, but proven results and genuine hands-on experience are more important.
How we will measure success
Your performance will be measured through meaningful commercial outcomes, including:
- Qualified telephone and website enquiries
- Assessment bookings and store visits
- Online and offline sales
- Return on advertising spend
- Cost per qualified lead
- Customer acquisition cost
- Conversion rates
- Lead quality
- Reduction in wasted advertising spend
- Accurate tracking between advertising activity and business revenue
Why join us?
You will have genuine ownership of our PPC activity and the freedom to test, learn and improve.
You will be joining a growing business with ambitious plans, direct access to decision makers and a clear focus on turning good marketing into real commercial results.
The role offers 20 hours per week with an agreed balance between office and home working. We are open to discussing how the hours are arranged for the right person.
How to apply
Please send us your CV together with two examples or case studies of paid campaigns you personally managed.
Tell us:
- What the advertising objective was
- What level of budget you managed
- What problems or opportunities you identified
- What changes you personally made
- What measurable commercial results were achieved
Confidential client or employer information may be removed.
Shortlisted candidates will be given a brief set of anonymised campaign data and asked to explain what they would investigate, what they would change and why.
We are looking for genuine, demonstrable experience. Applicants must be comfortable discussing campaign performance, budgets and results in detail.
Lifestyle & Mobility is an equal opportunities employer. We welcome applications from people of all backgrounds and will make reasonable adjustments throughout the recruitment process where required.
Pay: £23,000.00-£29,000.00 per year
Benefits:
- Company pension
- Employee discount
- Store discount
Work Location: Hybrid remote in Basildon (Essex, East of England Region)
