About Frank P Matthews Trees
Frank P Matthews is one of the UK’s leading tree nurseries, established in 1901 and now in its fourth generation of family ownership. We specialise in high-quality ornamental and fruit trees, supplying both trade and retail customers across the UK. Renowned for innovation, heritage varieties and customer service, we continue to grow through strong relationships, expert knowledge and a passion for trees.
The Role
We are seeking an experienced, commercially driven and people-focused Head of Sales to lead and develop our sales function across both wholesale and retail channels.
This is a senior leadership role responsible for driving sustainable revenue growth, strengthening customer relationships and developing a high-performing sales culture aligned with the values and reputation of Frank P Matthews.
The successful candidate will combine strategic thinking with a hands-on approach, working closely with directors and operational teams to deliver ambitious commercial goals while maintaining exceptional customer experience.
Key Responsibilities
Sales Leadership & Strategy
- Develop and implement the company’s sales strategy across trade, retail and online channels
- Drive revenue growth and profitability across all product categories
- Identify new market opportunities, customer sectors and growth areas
- Contribute to wider commercial and business planning
Team Management
- Lead, motivate and develop the sales team
- Set targets, KPIs and performance standards
- Support recruitment, onboarding and ongoing training
- Foster a collaborative, customer-focused sales culture
Customer Relationships
- Build and maintain strong relationships with key customers, landscapers, garden centres, developers and commercial buyers
- Support major account management and strategic partnerships
- Ensure high standards of customer service and communication
Commercial Performance
- Monitor sales performance, forecasts and margins
- Analyse sales data and market trends to inform decision-making
- Work closely with production and operations teams to align supply and demand
- Support pricing strategies and stock planning
Marketing & Brand Collaboration
- Work alongside marketing to support campaigns, promotions and product launches
- Help strengthen the Frank P Matthews brand within the horticultural industry
- Represent the business at trade shows, events and industry functions
Skills & Experience
Essential
- Proven experience in a senior sales leadership role
- Strong commercial awareness and strategic thinking
- Experience managing and developing sales teams
- Excellent communication and relationship-building skills
- Ability to work collaboratively across departments
- Strong organisational and analytical skills
Desirable
- Experience within horticulture, nursery stock, agriculture or a related industry
- Knowledge of wholesale and retail sales channels
- CRM and sales reporting experience
- Passion for trees, plants and the horticultural sector
Personal Qualities
- Positive and proactive approach
- Strong leadership presence
- Customer-focused mindset
- Commercially ambitious while aligned with company values
- Adaptable and hands-on
- Passionate about quality and long-term relationships
What We Offer
- Opportunity to join a respected fourth-generation family business
- A leadership role within a growing and innovative company
- Supportive team environment
- Competitive salary based on experience
- Staff discount and company benefits
- The chance to shape the future growth of a renowned UK nursery
Pay: £50,000.00-£65,000.00 per year
Benefits:
- Canteen
- Company events
- Cycle to work scheme
- Free parking
- On-site parking
- Private medical insurance
- Relocation assistance
Work Location: In person
