Job Summary
We are seeking a dynamic and results-driven Digital Marketing Executive specializing in Search Engine Optimization (SEO) and Website Performance. In this role, you will develop and implement strategies to enhance our online visibility, improve website functionality, and drive organic traffic growth. Your expertise will help elevate our brand presence across digital platforms, ensuring our website performs at its best to meet business objectives. This position offers an exciting opportunity to lead innovative marketing initiatives and contribute to the success of a forward-thinking organization.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve search engine rankings and increase organic traffic.
- Optimize website content, structure, and technical elements using tools like HubSpot to enhance user experience and search visibility.
- Monitor and analyze website performance metrics using Google Analytics and Google Search Console, providing actionable insights for continuous improvement.
- Manage paid advertising campaigns through Google Ads, ensuring targeted reach and ROI maximization.
- Create compelling copy for web pages, blog posts, email campaigns, and social media channels that align with brand voice and marketing goals.
- Coordinate project management tasks related to website updates, content creation, and digital marketing initiatives while maintaining strict time management standards.
Skills
- Strong understanding of SEO best practices, including keyword research, on-page optimization, link building, and technical SEO.
- Proficiency in Hubspot CMS platform for website updates and content management.
- Experience with Google Ads for creating, managing, and optimizing paid campaigns.
- Excellent analysis skills using tools like Google Analytics to interpret data and inform strategy adjustments.
- Skilled in copywriting with the ability to craft clear, engaging content tailored for B2B audiences.
- Knowledge of social media management platforms to coordinate campaigns across multiple channels effectively.
- Competence in AI for basic image editing and visual content creation.
- Familiarity with Microsoft Office suite (Excel, PowerPoint) for reporting and presentations.
- Strong communication skills in English to collaborate effectively with team members and stakeholders.
- Demonstrated project management abilities with organizational skills that ensure timely delivery of marketing projects.
- IT literacy with a good grasp of website performance tools and email marketing platforms to support integrated campaigns.
Join us as a Digital Marketing Executive (Search Engine Optimization and Website Performance) if you’re passionate about driving digital growth through innovative strategies! Your expertise will be pivotal in shaping our online presence while developing your skills within a vibrant team committed to excellence in marketing innovation.
Pay: £30,000.00-£36,000.00 per year
Benefits:
- Company events
- Company pension
- Free parking
- On-site parking
Work Location: In person
