Build Your Career in One of London’s Leading Luxury Furniture Showrooms
FCI London is looking for an ambitious, commercially driven Assistant Sales Manager to join our experienced sales and design team.
This is not simply another furniture sales position.
It is an opportunity to work with international clients, exceptional European furniture brands and experienced business leaders, while learning how a successful luxury retail, interior design and project business operates.
From our multi-award-winning, 30,000-square-foot showroom in North West London, we deliver everything from individual furniture purchases to complete whole-house interiors.
We specialise in systems furniture, including wardrobes, wall units, television units and fitted storage, alongside luxury leather seating, dining furniture and complete interior schemes.
As FCI London continues to grow in the UK and expand its portfolio across Africa and the Middle East, we are looking for someone who wants to grow with us.
An Industry-Leading Commission Structure
Your success should be properly rewarded.
FCI London offers a carefully researched and highly regarded commission structure that is considered among the very best in the furniture and interiors industry.
Alongside a competitive basic salary, you will benefit from:
- Excellent uncapped commission potential
- The opportunity to earn a profit share of up to 10%
- A transparent structure that directly rewards strong personal performance
- Significant earning potential from individual sales and complete whole-house projects
- The ability to grow your income as your skills, client portfolio and responsibilities develop
There is no artificial ceiling on what an ambitious and consistently successful salesperson can earn.
Our commission structure has been designed to reward people who generate profitable sales, provide an exceptional client experience and make a meaningful contribution to the wider team.
What You Will GainExposure to More Than 1,000 European Brands
You will work with an extraordinary portfolio of luxury furniture manufacturers and design brands from across Europe.
You will develop detailed knowledge of:
- Bespoke wardrobes and fitted furniture
- Wall systems and television units
- Modular and luxury leather seating
- Dining tables, chairs and complementary furniture
- Complete whole-house furniture and interior projects
- Materials, finishes, technical specifications and customisation
- International design trends and emerging product categories
Few furniture businesses can offer this breadth of product exposure in one showroom.
Experience with International Clients and Projects
Our clients include homeowners, property developers, interior designers, architects and international buyers.
You will work on projects ranging from individual luxury furniture purchases to complete homes, giving you experience in consultative selling, project coordination and long-term client relationship management.
As the business expands further into Africa and the Middle East, you will also gain exposure to new markets, international clients and larger project opportunities.
A Practical Education in Business and Entrepreneurship
This role offers far more than sales training.
You will gain practical exposure to how an entrepreneurial business operates, including:
- Sales management
- Marketing and lead generation
- Customer experience
- Project management
- Logistics and installation
- Commercial decision-making
- Finance and profitability
- Technology and automation
- International business development
FCI London’s founders operate businesses across several sectors.
You will have the opportunity to learn from experienced entrepreneurs and senior leaders who understand how to build, manage and grow successful companies.
For the right person, this role is a practical crash course in business and entrepreneurship.
You will not simply learn how to sell furniture. You will learn how sales, marketing, operations, finance, logistics, technology and customer service come together to run a successful business.
Mentoring from an Experienced Leadership Team
You will work closely with an extremely experienced General Manager, Sales Manager and senior sales and design team.
Our senior leadership team has been with the company for an average of approximately ten years. This gives you access to a depth of knowledge that is increasingly rare in retail and interior design businesses.
You will receive support in developing your:
- Sales strategy
- Negotiation skills
- Client management
- Product knowledge
- Leadership ability
- Commercial judgement
- Project management skills
- Understanding of margins and profitability
You will be trusted with genuine responsibility while having experienced people around you to help you succeed.
A Technology-First Working Environment
Technology, artificial intelligence and software play a central role in how FCI London operates and grows.
You will work with modern systems for:
- Customer relationship management
- Sales pipeline management
- Client communication
- Product research
- Quotation preparation
- Lead tracking
- Marketing automation
- Data analysis
- Artificial intelligence-assisted productivity
We actively encourage our team to explore better and more efficient ways of working.
This is an excellent environment for someone who enjoys technology and wants to understand how artificial intelligence is transforming sales, retail, interior design and business management.
A Beautiful and Inspiring Workplace
You will be based in our multi-award-winning, 30,000-square-foot showroom, surrounded by exceptional furniture, innovative design and some of Europe’s most respected brands.
Our showroom is a destination for clients, designers, architects and property professionals.
It provides a professional and inspiring setting in which to build relationships, present ideas and close significant sales.
We genuinely believe that our showroom is one of the best luxury furniture destinations in London.
Your Role
The Assistant Sales Manager position combines personal selling, team support and commercial leadership.
You will be expected to achieve your own sales targets while helping the Sales Manager and General Manager improve the performance of the wider team.
This is not a desk-based management role.
You will remain actively involved in selling, meeting clients, developing projects, closing business and supporting other members of the team.
Personal Sales and Client Management
Your responsibilities will include:
- Managing showroom, telephone, online and referred sales enquiries
- Understanding each client’s lifestyle, property, budget and design requirements
- Presenting suitable furniture, finishes and interior solutions
- Managing individual furniture sales and complete whole-house projects
- Preparing quotations, proposals and product presentations
- Following up consistently and professionally with prospective clients
- Negotiating and closing sales while protecting margins
- Building long-term relationships that generate referrals and repeat business
- Maintaining accurate client, project and pipeline information
- Achieving agreed personal sales and gross-profit targets
- Developing your own client portfolio
- Working with international clients across the UK, Africa, the Middle East and other markets
- Providing an exceptional client experience from the first enquiry through to delivery and installation
Supporting and Developing the Sales Team
You will also:
- Assist the Sales Manager with the daily management of the showroom sales team
- Help team members progress enquiries and close opportunities
- Review sales pipelines, quotations and follow-up activity
- Support newer team members with product knowledge and sales techniques
- Share successful approaches and help create a collaborative sales culture
- Maintain high standards of presentation, communication and client service
- Help ensure leads are followed up promptly and professionally
- Support sales meetings, training sessions and performance reviews
- Assist with monitoring individual and team performance
- Help identify opportunities to improve conversion rates and profitability
- Step in to support the Sales Manager and General Manager when required
- Act as a positive and energetic presence within the showroom
Project and Commercial Coordination
You will work closely with designers, suppliers, logistics teams, installers and other departments.
Your responsibilities will include:
- Ensuring orders and project details are recorded accurately
- Checking specifications, measurements, finishes and order information
- Identifying potential issues before they affect the client
- Monitoring project progress and maintaining client communication
- Understanding lead times, specifications, costs, margins and delivery requirements
- Supporting the resolution of client or project concerns
- Helping improve internal processes, systems and customer experience
- Coordinating effectively with suppliers and internal teams
- Ensuring that promises made to clients are realistic and properly documented
- Taking ownership of problems and helping drive them towards a solution
What We Need from YouEssential Experience
You must have:
- A minimum of three and a half to four years of successful sales experience within furniture, interiors, kitchens, fitted furniture, luxury retail or a closely related sector
- A proven record of achieving or exceeding personal sales targets
- Experience managing high-value, consultative or project-based sales
- Confidence working with discerning clients and complex requirements
- Strong follow-up, negotiation and closing skills
- The ability to manage several clients and projects simultaneously
- Excellent spoken and written English
- Strong attention to detail
- Good numerical and commercial awareness
- Confidence using CRM systems, software and digital communication tools
- An interest in technology, software and artificial intelligence
- The willingness and availability to work weekends, as these are our busiest and most commercially important days
Furniture or interiors experience is essential.
Applicants should understand that selling luxury furniture requires patience, persistence, technical accuracy, excellent follow-up and the ability to manage longer sales cycles.
Personal Qualities
We are looking for someone who is:
- Bubbly, positive and engaging
- Warm, confident and naturally good with people
- Ambitious and motivated by results
- Highly organised and dependable
- Commercially aware
- Comfortable taking responsibility
- Calm under pressure
- Persistent without being aggressive
- Interested in furniture, interiors and design
- Curious about technology and artificial intelligence
- Supportive of colleagues and committed to team success
- Eager to learn about every part of the business
- Prepared to work hard and make a visible contribution
- Able to communicate confidently with clients, colleagues and suppliers
- Comfortable giving and receiving constructive feedback
- Someone who takes pride in accuracy and professional presentation
Formal management experience is beneficial, but we are equally interested in an outstanding salesperson who is ready to take the next step into leadership.
Who This Role Will Suit
This opportunity will suit someone who has already demonstrated that they can sell successfully and now wants more.
You may be ready to:
- Move from individual sales into sales leadership
- Work with a broader and more prestigious product portfolio
- Handle larger and more complex projects
- Increase your earning potential
- Learn directly from experienced business leaders
- Develop a deeper understanding of commercial management
- Build a long-term career within a growing international business
- Gain practical exposure to entrepreneurship
- Take on greater responsibility without moving away from personal selling
This role will not suit someone looking for a quiet, purely administrative management position.
You will be expected to remain active in sales, engage with clients, support your colleagues, work weekends and take ownership of results.
Why FCI London?
FCI London has built its reputation by combining beautiful furniture, exceptional choice, experienced people and a commitment to outstanding client service.
You will be joining:
- A multi-award-winning luxury furniture business
- A 30,000-square-foot destination showroom
- A portfolio of more than 1,000 European brands
- An experienced and long-serving leadership team
- A technology-led and entrepreneurial company
- A business serving both retail and whole-house project clients
- A company expanding its reach across the UK, Africa and the Middle East
- A workplace where strong performance can lead to excellent financial rewards
- A business that offers genuine career progression
- A team where you can learn directly from experienced salespeople, managers and entrepreneurs
Your Next Step
Please apply with your CV and a brief explanation of:
- Your experience selling furniture, interiors or other high-value products
- Your strongest sales achievement
- Why you are ready to become an Assistant Sales Manager
- How you have used technology, software or artificial intelligence to improve your work
- Your current or most recent sales targets and your performance against them
We are interested in meeting ambitious people who want to sell exceptional products, build meaningful client relationships, support a strong team and learn how a successful entrepreneurial business operates.
Pay: £30,000.00-£40,000.00 per year
Work Location: In person
