Job Summary
We are seeking a dynamic and proactive Advertising and Marketing Executive to drive our brand presence and market engagement. In this role, you will develop innovative marketing strategies, manage advertising campaigns, and coordinate with cross-functional teams to achieve business objectives. Your energetic approach and strategic mindset will help elevate our brand visibility across multiple channels, ensuring we connect effectively with our target audiences. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, growth-oriented environment.
Responsibilities
- Report quarterly on the company's market position against competing recruitment agencies, and measure brand perception among students, parents and partner institutions through enquiry feedback, post-enrolment surveys and social listening
- Ensure advertising complies with UK advertising standards and UK GDPR, and that claims about courses, fees, entry requirements and outcomes are accurate and evidenced.
- Track demand by source country, subject and qualification level, and monitor visa, immigration and sector changes, adjusting the marketing approach accordingly
- Build the marketing plan for each intake (January, May, September), setting enquiry and application targets, student segments, key messages and brand positioning
- Set the channel mix across paid social, search, education portals, messaging apps, events and print, allocating budget by expected cost per enrolment
- Develop market-entry plans for new source countries and launch campaigns for new partner courses
- Run campaigns from brief to completion, managing designers, content writers, videographers and media suppliers
- Produce course adverts, landing pages, brochures, testimonial content and social assets, ensuring accuracy and consistency with partner institution branding
- Plan attendance at education fairs, open days, school visits and webinars
- Manage paid campaigns across Google Ads, Meta, TikTok and regional platforms, together with website content, SEO and conversion performance
- Run the CRM enquiry pipeline and the email and messaging journeys that convert enquiries into applications, ensuring lead tracking and attribution are correctly configured
- Manage the annual marketing budget and negotiate rates with media owners, portals and agencies
- Report monthly on enquiries, conversion rate, enrolments, cost per acquisition and ROI, and produce post-intake evaluations with recommendations for the next cycle
- Advise directors on marketing investment and campaign priorities, and work with partner universities and colleges on co-branded campaigns and collateral
- Support the admissions team with course messaging and event materials
Requirements
- Fluency in English with excellent communication skills to articulate ideas clearly and persuasively.
- Proven experience in marketing, B2B (business-to-business) marketing preferred, with a focus on strategic planning.
- Strong analysis skills for interpreting data and deriving actionable insights.
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations.
- Demonstrated leadership qualities with the ability to manage multiple projects simultaneously.
- Knowledge of IT systems relevant to marketing activities and project management tools.
- Exceptional time management skills to prioritize tasks effectively in a fast-moving environment.
- Organizational skills necessary for coordinating campaigns across various channels and teams.
Join us as an Advertising and Marketing Executive to be at the forefront of innovative marketing initiatives! Your energy, creativity, and strategic thinking will help shape our brand’s future while providing valuable experience in a vibrant professional setting.
Pay: £30,000.00-£38,000.00 per year
Work Location: In person
