DIRECT SALES MANAGER
Reading & Surrounding Areas | Basic Salary + Uncapped Commission | Immediate Start Available
We are looking for an exceptional, proven Direct Sales Manager to take ownership of and grow our field sales operation across Reading and the surrounding areas.
This is not a role for someone who has simply managed a sales team.
We are looking for someone who has built, developed and successfully run a high-performing direct sales operation and knows exactly what it takes to recruit the right people, keep them motivated, ensure they are properly trained and onboarded, and create a sales environment where good representatives consistently perform.
We already have an increasing flow of qualified warm-roof homeowner enquiries.
Now we need the right person to build the sales machine around them.
THE OPPORTUNITY
As Direct Sales Manager, you will have responsibility for the day-to-day performance, development and growth of our field sales team.
You will be responsible for maintaining a healthy establishment of high-performing representatives, ensuring new recruits are properly onboarded, managing performance and making sure our qualified enquiries are being converted into profitable sales.
This is a hands-on management position.
You will be expected to lead from the front, understand the sales process inside out and have the credibility to coach representatives because you have personally achieved results in direct sales.
Your responsibilities will include:
- Recruiting, onboarding and developing high-performing direct sales representatives
- Building and maintaining a strong field sales team
- Establishing clear sales standards, processes and expectations
- Training new representatives on our products, sales process and customer journey
- Providing ongoing coaching, support and performance management
- Conducting regular reviews and identifying opportunities to improve individual and team performance
- Monitoring conversion rates, appointment performance and sales results
- Confirming and qualifying leads before they are issued to representatives
- Ensuring leads meet the company's agreed sales criteria
- Allocating leads effectively to maximise conversion and representative productivity
- Managing representative diaries, territories and lead flow
- Identifying underperformance quickly and taking appropriate action
- Recognising and developing high performers
- Maintaining a strong, motivated and professional sales culture
- Working closely with senior management to identify opportunities for growth
- Helping develop and continuously improve our sales systems and processes
- Reporting on team performance, pipeline, conversions and revenue
- Ensuring the customer experience remains professional from initial enquiry through to sale
WE ARE LOOKING FOR A SALES BUILDER — NOT JUST A SALES MANAGER
You should be able to demonstrate a proven track record of building and running a successful direct sales operation.
We want someone who understands that a successful sales team doesn't happen by accident.
It requires:
The right people.
The right training.
The right leads.
The right management.
The right culture.
And relentless focus on performance.
You should have experience recruiting sales representatives, getting them productive quickly, coaching them through challenges and creating a team capable of consistently delivering strong results.
You will understand how important lead quality is and will be responsible for ensuring our sales representatives are spending their time in front of genuine, properly qualified homeowner opportunities.
YOUR BACKGROUND
You must have significant experience in direct sales and sales management, with a proven history of building and managing successful field sales teams.
Experience in high-ticket home improvement sales would be highly advantageous, particularly:
- Fenestration / windows, doors & conservatories
- Solar
- Roofing
- Warm roofs
- Boilers / heating
- Insulation
- Home extensions
- Driveways
- Wall coatings
- Other high-value home improvement products
You don't necessarily need to have sold warm roofs before.
What matters is that you understand high-ticket direct sales, homeowner psychology, lead management and how to build a team that closes business.
YOU MUST HAVE
- Proven experience managing a direct sales operation
- A demonstrable track record of building and maintaining high-performing sales teams
- Experience recruiting and onboarding sales representatives
- Strong sales training and coaching ability
- Experience managing field-based sales representatives
- A proven understanding of lead qualification and allocation
- Strong knowledge of sales KPIs and conversion metrics
- The ability to identify, develop and retain top performers
- The confidence to challenge and manage underperformance
- Excellent communication and leadership skills
- A strong commercial understanding of sales performance and profitability
- High levels of organisation and accountability
- Full UK driving licence
- A professional appearance and manner
- A genuine passion for sales and developing people
WHAT WE OFFERBasic Salary + Uncapped Commission
We believe the person responsible for building and driving our sales operation should be rewarded for the success they create.
You will receive:
- Competitive basic salary
- Uncapped management commission
- Increasing flow of qualified homeowner enquiries
- An established and growing product offering
- Full product and company training
- Support from senior management
- The opportunity to build and shape the sales operation
- Genuine progression and long-term career opportunity
- The opportunity to build a significant personal earning stream based on team performance
YOUR MISSION
Your mission is simple:
Build a sales team that performs.
Recruit the right people.
Train them properly.
Give them the right opportunities.
Make sure those opportunities meet our sales criteria.
Manage performance relentlessly.
Develop your best people.
Remove the barriers preventing good people from succeeding.
And ultimately, build a sales operation that consistently delivers profitable growth.
WHERE?
The role will be based around Reading and the surrounding areas, with responsibility for managing representatives operating within approximately a 60-mile radius.
You will need to be comfortable travelling throughout the territory to recruit, train, support and manage your team.
THIS IS A BIG OPPORTUNITY FOR THE RIGHT PERSON
We are not looking for someone who wants to sit behind a desk and manage spreadsheets.
We are looking for a sales leader.
Someone who gets excited about building teams.
Someone who knows how to spot talent.
Someone who can turn an inexperienced salesperson into a producer.
Someone who knows when to coach, when to challenge and when to make difficult decisions.
Someone who understands that great salespeople don't just need leads — they need leadership.
If you have already built and run a successful direct sales operation and believe you have what it takes to build something exceptional with us, we want to hear from you.
IMMEDIATE START AVAILABLE
If you are ready to take ownership of a growing sales operation, build a high-performing team and be rewarded for the results you deliver, apply now.
Tell us about the sales operation you've built, the size and performance of the teams you've managed, your recruitment and training experience, and the results you've achieved.
DON'T JUST MANAGE A SALES TEAM — BUILD A SALES OPERATION THAT DOMINATES ITS MARKET.
Pay: £25,420.00-£169,000.00 per year
Benefits:
Work Location: In person
