We’re IAG Loyalty, one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals, strategy and team, but together we’re united by a shared vision: to create a more rewarding world of travel and experiences.
Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel, retail and financial services.
Our Holidays division, including British Airways Holidays connects customers to thousands of destinations worldwide through seamless, end to end travel experiences.
You'll help bring British Airways Holidays to life across organic social media, creating engaging posts that inspires customers to discover new destinations, plan memorable trips and book their next holiday.
You'll create social content in a category that is naturally engaging, varied and highly visual. From destinations and travel experiences to seasonal campaigns and commercial priorities, you will take ownership of assigned posts from idea through to delivery, adapting content for each channel, editing assets where needed, and helping ensure everything moves smoothly through briefing, review, and sign-off.
This is a hands-on role focused on the day-to-day execution of social media posts across platforms such as Instagram, Facebook, TikTok and YouTube.
Reporting to the Social Media Manager, you'll join a small, collaborative team where creativity is valued, ideas are welcomed and everyone contributes to delivering high-quality content. You'll have the opportunity to build on your skills across content creation, video editing, and performance optimisation.
We create all of our organic social content in-house, giving you the opportunity to be hands-on throughout the content creation process, from developing posts and editing assets through to publishing content and reviewing performance.
Because you'll be creating posts for a well-known travel brand, you'll need to combine creativity with strong brand governance. You'll work within established brand guidelines and approval processes, creating content that feels fresh, engaging and relevant while maintaining the quality and consistency customers expect from British Airways Holidays.
We're looking for someone who is naturally curious about social media and enjoys keeping up with trends, platform developments and standout content from both within and outside the travel industry. You'll proactively bring ideas to the team, spot opportunities to improve our content and take an interest in understanding what resonates with audiences and why.
You’ll bring travel stories, destinations and holiday experiences to life through engaging social posts, images and video content across Instagram, Facebook, TikTok, and YouTube.
You’ll work closely with colleagues across Brand, Marketing, Product & Sourcing, and British Airways to gather information, secure approvals and ensure content is ready to go live.
Social media & content creation
You have experience using platforms such as Instagram, Facebook, TikTok, and YouTube, and understand how content should be adapted for different audiences and channels.
Insights, creativity & curiosity
You're naturally curious about social media, keeping up to date with trends, platform developments, creator activity and changes in audience behaviour.
Working with governance & frameworks
Where You’ll Work
This role will work as part of our Holidays division. Our office is in Crawley, and we offer hybrid working within the UK. Most roles are based in the office twice a week (or more depending on business needs), with coordinated in-office days for team collaboration. We have a tailored and comprehensive onboarding and training programme so new joiners are in the office full-time for their first few weeks.
Have a look at some of the social posts we have created and you will be contributing to.
https://www.instagram.com/britishairwaysholidays
