About Pasha
Pasha Restaurant & Shisha Lounge is one of Bradford's established restaurant, shisha and entertainment destinations.
We operate a large and vibrant venue bringing together food, premium shisha, live sports, DJs, entertainment and events under one roof.
Pasha has built a strong reputation as a destination where customers don't simply come to eat – they come for the whole experience.
From major live sporting events and busy weekend evenings to DJ nights, new food launches and special events, there is always something happening at Pasha.
We now want our social media presence to properly reflect the scale, atmosphere and personality of the venue.
That's why we're looking for an experienced, creative and ambitious Social Media & Content Manager to join us full-time and take ownership of Pasha's digital presence.
This Is an In-House Creative Role
This is not a remote social media management position.
We need someone physically present at Pasha who understands what's happening within the venue and can turn those moments into engaging, high-quality content.
One day you might be filming a new dish.
The next you could be creating a cinematic Reel promoting a major boxing match.
Later that evening you might be capturing the atmosphere of a packed venue or producing content around a DJ night.
We want someone who can see the content opportunity before somebody has to tell them it's there.
Your Role
As Social Media & Content Manager, you will take responsibility for the planning, creation and management of content across Pasha's social media platforms.
You will work closely with management to understand the commercial objectives of the business while having the creative freedom to develop ideas that make Pasha stand out.
Your objective will be simple:
Create content that gets attention, builds the Pasha brand and ultimately brings customers through the door.
Key Responsibilities
- Taking ownership of Pasha's social media presence
- Creating high-quality and engaging photo and video content
- Filming and editing short-form video content
- Producing TikToks, Instagram Reels, Stories and Snapchat content
- Managing content across Instagram, TikTok, Snapchat, Facebook and other relevant platforms
- Developing and maintaining a structured social media content calendar
- Creating daily and weekly content plans
- Developing original ideas rather than relying entirely on existing trends
- Identifying relevant social media trends and adapting them appropriately for the Pasha brand
- Creating content showcasing our food and drinks
- Creating content around the Pasha shisha and lounge experience
- Promoting live sporting events
- Producing content for DJ nights and entertainment
- Promoting special events, launches and offers
- Capturing the atmosphere of the venue during busy periods
- Creating behind-the-scenes content
- Producing promotional graphics and digital marketing material where required
- Writing engaging captions and promotional copy
- Scheduling and publishing content
- Maintaining consistency across the Pasha brand
- Engaging with followers and our online community
- Monitoring comments, messages and customer interaction
- Helping develop collaborations with influencers and local content creators
- Identifying potential influencer and partnership opportunities
- Analysing content performance
- Monitoring reach, engagement, follower growth and other key metrics
- Understanding which content generates the strongest response
- Regularly reporting performance to management
- Using data to continually improve the content strategy
- Developing campaigns designed to increase bookings, enquiries, footfall and customer retention
- Helping establish Pasha as one of the most recognisable hospitality brands in the region
We Want a Content Creator – Not Just a Social Media Administrator
This is important.
We are not looking for somebody whose idea of social media management is simply scheduling a few photographs every week.
You need to be capable of creating the content yourself.
You should be comfortable picking up a camera or smartphone, filming something happening inside Pasha, editing it and turning it into content that people want to watch.
You should understand:
- Short-form video
- Hooks and attention
- Storytelling
- Video editing
- Reels
- TikTok
- Instagram Stories
- Snapchat
- Trending formats and sounds
- Captions and copywriting
- Audience engagement
- Social media algorithms
- Content analytics
- Brand consistency
- Calls to action
- Organic audience growth
Most importantly, you should understand why people stop scrolling.
Creativity Is Essential
We want Pasha's social media to have its own identity.
Our competitors are using social media too.
Simply copying what every other restaurant or shisha lounge is doing isn't enough.
We want someone who will bring fresh ideas to the business and help develop a distinctive digital identity for Pasha.
You should constantly be thinking:
What can we film today?
How can we make this look better?
What's happening this weekend that we can promote?
How can we turn this into something people will share?
How do we make Pasha stand out from every other venue appearing on someone's feed?
Commercial Thinking
Social media isn't only about views and followers.
Ultimately, our marketing should help grow the business.
We therefore want someone who understands how content can influence:
- Brand awareness
- Customer engagement
- Reservations
- Event attendance
- Footfall
- Product sales
- Repeat visits
- Customer loyalty
A video receiving thousands of views is great.
A video receiving thousands of views and bringing customers into Pasha is even better.
You should therefore be able to balance creativity with commercial thinking.
Who We're Looking For
The successful candidate should have proven experience in social media management and/or professional content creation.
You should have:
- Strong knowledge of major social media platforms
- Experience creating social media content
- Strong short-form video creation skills
- Video filming and editing experience
- A good eye for photography and composition
- Excellent understanding of Instagram and TikTok
- Good knowledge of Snapchat and Facebook
- Knowledge of current social media trends
- Strong written communication skills
- Good copywriting ability
- An understanding of social media analytics
- Strong organisational and planning skills
- The ability to manage your own workload
- Confidence working independently
- Confidence approaching staff and customers when creating appropriate content
- A creative and energetic personality
- The ability to work in a fast-paced hospitality environment
- A strong understanding of branding and presentation
Desirable Experience
Experience within any of the following would be particularly valuable:
- Restaurants
- Hospitality
- Nightlife
- Shisha lounges
- Entertainment venues
- Food photography/videography
- Events
- Sports content
- Influencer marketing
- Digital advertising
- Graphic design
- Photography
- Videography
Experience using professional cameras is beneficial, but equally important is knowing how to create excellent social-first content quickly using a smartphone.
Portfolio Required
We want to see what you can actually create.
Applicants should therefore provide examples of previous work wherever possible.
This could include:
- TikTok accounts you have managed
- Instagram accounts you have managed
- Reels you have created
- Photography
- Videography
- Previous marketing campaigns
- A personal content portfolio
- Brands you have helped grow
Applicants who can demonstrate strong previous content and measurable social media results will have an advantage.
Working at Pasha
Hospitality doesn't operate Monday to Friday, 9–5, and neither does great hospitality content.
While this is a full-time position, you will need some flexibility to capture important moments within the venue.
That may include evenings, weekends, major sporting events, DJ nights and special events.
We don't expect every piece of content to be created during traditional office hours because some of Pasha's best content opportunities happen when the venue is at its busiest.
Salary & Benefits
- £30,000 – £35,000 per annum, depending on experience
- Full-time permanent position
- In-house role with direct access to the venue and content opportunities
- discounted staff meals
- Creative freedom to develop new concepts and campaigns
- Opportunity to take ownership of a growing hospitality brand's social presence
- Work directly with senior management
- Opportunity to build and develop the Pasha brand
- Career development opportunities as the business grows
The Person We're Looking For
You should be creative, ambitious, confident, organised and full of ideas.
We want someone who gets excited about creating great content.
Someone who sees a busy restaurant, a beautifully presented dish, a major football match, a packed event or an amazing atmosphere and immediately starts thinking about how to capture it.
You should be comfortable bringing ideas to management rather than waiting to be given instructions for every post.
We're looking for someone who wants to take ownership of the brand and be able to look back after 12 months and say:
"WOW."
How to Apply
Please apply through Indeed with an up-to-date CV.
IMPORTANT:
Where possible, please include links or examples of social media accounts, videos, photography, campaigns or other content you have personally created or managed.
We are particularly interested in candidates who can demonstrate both creative ability and evidence of growing social media engagement or audiences.
Pasha Restaurant & Shisha Lounge
20 Edderthorpe Street
Bradford
BD3 9RA
Job Type: Full-time, Permanent
Salary: £30,000 – £35,000 per annum
Work Location: In person
Pay: Up to £35,000.00 per year
Benefits:
- Employee discount
- Store discount
Work Location: In person
