1. Delivers initiatives to improve the user experience of content from conception to launch in partnership with product managers, engineers, researchers and product designers
2. Contributes to strategic decisions around the future direction of BT’s products and content design strategy
3. Drives the design of end-to-end user flows and experiences within BT’s design systems and/or standards
4. Crafts new or complex digital-first experiences that achieve commercial goals such as increased digital channel share and have clear commercial impact
5. Determines information architecture and content structure at the account level (sitemaps, content models, content templates, pattern libraries)
6. Leads content design approaches, activities, and deliverables at the product level
7. Builds meaningful relationships, and contributes to a culture of design excellence and promotes a user-centred way of working
8. Advocates for customer needs, ensuring that designers and squads are designing solutions that solve real customer needs
9. Ensures customer purchase journeys mapping is accurate in order to identify pain points and user needs
10. Mentors other content designers, helping to improve the team’s craft and meet ambitions as well as act as a technical resource
11. Ensures all content is aligned with the BT Group brand tone of voice, meets AA accessibility standards and is legally compliant
